blogs

appgain-achievements-2023

APPGAIN in 2023

March 6, 2024

company

general


APPGAIN.io in 2023: A Year of Innovation and Growth – Empowering E-commerce Businesses   The e-commerce landscape is constantly evolving, and staying ahead of the curve is crucial for sustained success. At APPGAIN, we’re dedicated to providing you with the tools and solutions you need to thrive in the ever-changing […]

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app-segment-to-fb-audinace-how-it-works-and-benefits

App Segment to FB audinace – how it works and benefits

October 24, 2023

mobile-marketing


📱💼 Boost Your Facebook Advertising with App Segments and Custom Audience Syncing! 🚀✨ Did you know that you can take your Facebook advertising strategy to new heights by harnessing the power of App Segment and custom audience syncing? Let’s dive into how it works and the benefits it brings! 🔑 […]

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unleash-the-power-of-data-to-reduce-churn-and-boost-user-retention

Empower Your App’s Success with Uninstall Tracking

October 6, 2023

mobile-marketing

product


Introduction Uninstall tracking refers to the process of monitoring and recording instances when users uninstall a mobile application from their devices. It is essential for mobile apps for several reasons: Track User Behavior: Our cutting-edge tracking tools reveal user behaviour patterns, helping you identify pain points and optimize your app […]

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app-segment-to-face-book-custom-audiance

Optimize Your Marketing: Sync App Segments with Facebook Custom Audience

September 27, 2023

mobile-marketing


📱💼 Maximize Your Advertising Impact with App Segments for Facebook Custom Audience Syncing! 🚀✨ Did you know that you can supercharge your Facebook advertising strategy by leveraging app segments for custom audience syncing? Let’s explore the benefits! 🔑 Increased Relevance: App segments allow you to create highly targeted custom audiences […]

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cross-channel-remarketing-for-retail

Cross-Channel Remarketing For Retail

September 21, 2023

retail


 Boost Your Retail Business with Cross-Channel Remarketing! ?️✨ Are you looking to drive more sales and maximize your marketing efforts? ?? Look no further! Cross-channel remarketing is here to revolutionize your retail business. ??  What is Cross-Channel Remarketing? Cross-channel remarketing is a powerful marketing strategy that allows you to re-engage […]

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exploring-techniques-for-implementing-mobile-deep-linking-comparing-firebase-dynamic-links-apple-universal-links-and-custom-url-schemes

Exploring Techniques for Implementing Mobile Deep Linking: Comparing Firebase Dynamic Links, Apple Universal Links, and Custom URL Schemes

August 26, 2023

mobile-marketing-automation


Exploring Techniques for Implementing Mobile Deep Linking: Comparing Firebase Dynamic Links, Apple Universal Links, and Custom URL Schemes Introduction Mobile deep linking has become a crucial aspect of app development, enabling seamless navigation and personalized experiences for users. Implementing deep linking requires selecting the most suitable technique to create links […]

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unleashing-the-power-of-mobile-deep-linking

Unleashing the Power of Mobile Deep Linking: Enhancing Usability and Conversion Rate Optimization

August 23, 2023

mobile-marketing


Unleashing The Power of Mobile Deep Linking : Enhancing Usability and Conversion Rate Optimization   Introduction Understanding Mobile Deep Linking Importance of Mobile Deep Linking for Usability Enhancing Conversion Rate Optimization with Mobile Deep Linking Inspiring Examples of Successful Mobile Deep Linking Implementation Conclusion   1. Introduction In the mobile […]

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mobile-revolution-menas-digital

Unlocking the Potential of MENA’s Digital Future

July 22, 2023

mobile-marketing


Embracing Mobile Revolution: Unlocking the Potential of MENA’s Digital Future The Middle East and North Africa ( MENA’s Digital Future) region has seen significant growth in mobile usage in recent years and this trend is expecte d to continue into 2022 and beyond. With advancements in technology and the increasing […]

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airship-alternative

Appgain vs Airship

July 2, 2023

versus


Gauge your business health and get a better understanding of how your users respond to your marketing campaigns using Appgain.io advanced Mobile Marketing solutions. Here is what we offer your business while Airship does not with a fraction of the price Mobile Attribution Evaluate how users interact with your App […]

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a-plugin-that-links-mobile-apps-with-google-merchant-ads-and-facebook-catalog-ads

Seamless Integration: Introducing a Plugin that Links Mobile Apps with Google Merchant Ads and Facebook Catalog Ads Without Coding or E commerce Platforms

June 22, 2023

mobile-marketing


Introduction: In the ever-evolving world of mobile marketing, reaching and engaging users on their smartphones has become a top priority for businesses. With the rise of mobile apps and the popularity of platforms like Google and Facebook, harnessing the power of these advertising channels is crucial. However, many businesses face […]

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deep-linkingebase-dynamic-links

Firing to AppGain for Seamless Deep Linkingebase Dynamic Links

May 31, 2023

mobile-marketing

omni-channel-marketing


Firing to AppGain for Seamless Deep Linkingebase Dynamic Links: Transition Firebase recently announced that it will be shutting down its Dynamic Links service. This decision has left many app developers and marketers searching for an alternative solution to ensure uninterrupted deep linking functionality. Fortunately, AppGain is here to provide a […]

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appgain-join-nvidia-inception-program

Appgain works on AI innovations as a member of NVIDIA Inception Program

May 9, 2023

company


We are thrilled to share an exciting announcement AppGain has been accepte d into the prestigious NVIDIA Inception Program Joind to NVIDIA Inception Program is  This momentous achievement marks a significant milestone in our journey towards revolutionizing the world of AI-driven software development. Joining forces with NVIDIA, a global leader […]

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6-reasons-why-you-must-consider-marketing-automation

6 Reasons why you MUST consider Marketing Automation

April 18, 2023

mobile-marketing

mobile-marketing-automation


  Marketing automation is an essential asset for today’s entrepreneurs. It’s not only used to automate and speed up multiple processes, but it also restructures and defines marketing campaigns and workflows.  The impact of marketing automation goes beyond automating repetitive tasks. It simplifies business operations, helps business owners nurture relationships, […]

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appgain-graduates-from-saudi-first-saas-accelerator-unifonicx

Appgain Graduates from Saudi First SaaS Accelerator UnifonicX

February 16, 2023

company


We are thrilled to announce that Appgain.io, our all-in-one mobile app growth platform, has successfully graduated from the Unifonic X SaaS Accelerator program. Unifonic X is a leading accelerator program for SaaS startups in the MENA region, providing mentorship and resources to help startups scale and succeed. Throughout the program, […]

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webengage-alternative

Appgain vs Webengage

December 5, 2022

versus


WebEngage is a well-known omnichannel messaging software that will help you engage your users through different channels but for some reason, you want a WebEngage alternative, right? Appgain is a full-stack web & mobile marketing platform that also empowers you to engage your users over the omnichannel, track your lost […]

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appgain-participated-at-riseup-summit-saudi

Appgain Participated at RiseUp Summit Saudi

November 19, 2022

company

general


Appgain participated in the RiseUp Summit Saudi 2022, held at the King Abdullah Financial District between November 19 and 21, The summit attracted over 10,000 participants, more than 150 startups, 150 investors, and 200 speakers from around the world to share their global experiences as well as the latest developments […]

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november-latest-news-and-developments

November Latest News and Developments

November 15, 2022

company


We are excited to announce recent events that Appgain participated in E.g, Misk Global Forum as well as our mission moving forward. We’re passionate about providing you with the top-notch experience you’ve come to expect from us. Misk Global Forum 2022   Following Appgain’s unique participation in the Web Summit […]

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appgain-exhibited-at-websummit-2022-lisbon

Appgain Exhibited at WebSummit 2022 -Lisbon

November 5, 2022

company


Appgain, has recently exhibited at Websummit 2022 in Lisbon, Portugal, with the support of two major organizations in Egypt – the Information Technology Industry Development Agency (ITIDA) and the Digital Egypt Technology and Entrepreneurship Development (DETGD). ITIDA and DETGD are two of the most prominent organizations in Egypt’s technology industry, […]

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mobile-marketing-guide-for-apps-part2

Mobile Marketing for Apps How To Acquire, Engage and Retain Users? Part 2

October 8, 2022

mobile-marketing

mobile-marketing-automation


  Previously in part 1 in Mobile App Marketing guide, we started to address the big issue of how to acquire, engage and most importantly, retain our mobile app users. Looking up to the AARRR Model, we have discussed in details our first pillar – user acquisition – and now […]

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mobile-marketing-for-apps-part1

Mobile Marketing for Apps – How To Acquire, Engage and Retain Users?

October 2, 2022

mobile-marketing


  The real case here is to go through all the challenges you face until you reach the finish line successfully, and then go to the next level, so on and so forth.  Accordingly, we are providing you with what you need to win this mobile app marketing challenging game; […]

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aso-common-mistakes-and-how-to-avoid-them

ASO Common Mistakes And How To Avoid Them

July 17, 2022

general

mobile-marketing


The world is digitizing rapidly, so going online is no longer an option nor merit. Because whatever your business is, there’re competitors, so what to do?  You’re probably familiar with the term SEO or Search Engine Optimization. SEO certainly provides some impressive results, but what is also super achieving is […]

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the-exceptional-value-of-sms-marketing

The Exceptional Value Of SMS Marketing

July 3, 2022

general

mobile-marketing


Did you know that the average person checks their phones more than 100 times/day? 71% of people check their phones within 10 minutes from waking up, so wouldn’t you want your content to be there when they check! If yes, then SMS marketing is a very suitable option. Whether your […]

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limetray-alternative

LimeTray Vs Appgain

June 20, 2022

retail

versus


Nowadays one of the most successful businesses is restaurants. This is due to the new culture of experiencing new and different food from all the cultures. Surprisingly, the more unique and unfamiliar food service the more your business is successful. But is all you need to make a successful restaurant […]

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appgain-graduates-from-vc4a-mentor-driven-capital-program-egypt-2022

Appgain Graduates from VC4A Mentor-Driven Capital Program Egypt 2022

June 16, 2022

company


Mohamed Shaheen, the CEO of Appgain, a mobile app marketing platform, has successfully graduated from the VC4A Mentor-Driven Capital Program Egypt 2022. This is a significant achievement for both Mohamed and Appgain, as the program is designed to help entrepreneurs in emerging markets to develop their businesses and access funding […]

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new-appgain-pricing-plan

New Appgain Pricing

June 8, 2022

company

product


As everything in the world is experiencing some economic influence, SaaS is also affected! Software services and solutions are continuously updated. Thus, they get influenced by global events easily, and so are Appgain products! Why Are SaaS Prices Increasing?   As previously mentioned, just like other businesses, upholding high quality and […]

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appgain-product-update-v8-shopify-integration

Appgain Product Update V8 & Shopify Integration

May 29, 2022

general

product


We’re thrilled to announce our first Shopify integration, providing you with many beneficial features for your E-commerce business. First Appgain.io Shopify App Appgain’s first Shopify App links your mobile app with your web Shopify store, boosting your business through the following features: WEB2APP: Bring web visitors into your app. Offer […]

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retail-marketing-are-you-doing-it-right-or-are-you-losing-money

Retail marketing, doing it right, Or losing money?

May 9, 2022

mobile-marketing

omni-channel-marketing

retail


  As a retailer, you know how hard it’s to craft a retail marketing strategy and how to keep your customers coming back to your store, people spend millions of dollars on retail marketing ideas, but they tend to be broad, not targeted and not measurable. So retailers needed to […]

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whitepaper-of-churn-decrease

A Growth Marketer’s handbook: Tips and Tricks for Churn Rate Reduction

March 30, 2022

general

mobile-marketing


With the COVID-19 Pandemic, the digital marketing playground is filling up with new players. Today’s digital marketing field is now more challenging, more diverse, and companies are now organized as more customer-centric. In this situation, retaining your active users is as important as acquiring new ones. Understanding why your users […]

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what-is-aso

What is ASO and Why it’s important for App Marketing

January 26, 2022

mobile-marketing


  Apps marketing is a huge business that is rapidly booming, valued at $50.9 billion in the industry back in 2016 as a report by “App Annie,” a market researcher says. App economy -which includes all of those who makes money and got jobs thanks to mobile apps- is going […]

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web-push-notification-significant-digital-marketers

Web Push Notification and how it is significant for Digital Marketers?

January 13, 2022

mobile-marketing

omni-channel-marketing


  Web Push Notifications are very smart clickable notifications or messages that are sent by a website directly to the browser of their subscribers or users of their mobile applications. They are not different from mobile app push notifications except that they work on websites and can be accessed on […]

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what-it-is-omni-channel-marketing

What it is omni channel marketing and why should you use it?

January 13, 2022

omni-channel-marketing


Why omni channel marketing is the next big thing? Since the iPhone entered the world in 2007, the smartphone became an essential part of our lives. For many people, our smartphone is the very first thing we tend to check in the morning and the very last thing at night. […]

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onesignal-alternative

Appgain vs OneSignal

October 15, 2021

versus


  Leverage your marketing with our advanced software and cohesive platform to get a more insightful analysis of your campaign’s results. Do not let customers abandon your call to action as you hold on to retaining users and push up conversion rates simultaneously. Here is what our free plan offers […]

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product-updates-october

Product Updates October

October 4, 2021

general

product


We are so excited to announce the latest updates in Appgain automation! They’re designed based on your feedback and ready for your use! Let’s have a look at what’s new: Multi-Notifications Per Messaging Channel For the past two years, our marketing automation has been limited to one message per messaging […]

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what-prompted-ِapple-to-postpone-a-feature-of-its-upcoming-ios-14-software

What Prompted Apple to Postpone a Feature of its Upcoming iOS 14 Software?

September 8, 2021

general


Apple shocked the app advertising market when they announced the new update of iOS 14 and its change in the IDFA (The Identifier for Advertisers) which is used to track user’s interactions and behavior across various apps and deliver specific ads based on that behavior and interest., now Apple decided […]

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appgain-news-apple-att-privacy-google

Appgain Mobile Marketing Weekly News Digest – Issue 9 – Apple ATT, Google’s Child Protection, Supply Path Optimization

August 18, 2021

general


Google’s New Privacy Attempt for Children Google’s latest announcement was focused on children’s digital security. They are planning to make an update that will increase age-sensitive ads’ control. According to the announcement, the update will restrict some ad targeting based on children under 18. In a blog post Google said […]

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appgain-mobile-marketing-weekly-news-digest-issue-8

Appgain Mobile Marketing Weekly News Digest – Issue 8 -Apple’s email privacy – 2021 Q2 App Consumer Spent Report

July 12, 2021

general

mobile-marketing


The previous week, we mentioned Google’s third-party cookie restriction would start in mid-2023 and finish in late 2023. In addition, we summarized important privacy updates from Apple, such as email protection, iCloud updates, secure paste, and current location. To read the previous newsletter, click here. How will Apple’s email privacy […]

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appgain-mobile-marketing-weekly-news-digest-issue-7

Appgain Mobile Marketing Weekly News Digest – Issue 7 – Google Postponed The Third Party Cookie Restriction / Apple’s Privacy Cautions from WWDF

June 30, 2021

general


Appgain Mobile Marketing Weekly News Digest – Issue 7 – Hello! This week we will mention Apple’s latest updates from WWDC and Google’s phaseout of the third-party cookie.  The previous week, we put the ATT discussion on the table and mentioned the pain points of the Apps. Some of them […]

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moengage-alternative

Appgain vs MoEngage

June 27, 2021

versus


Achieve all of your marketing objectives and exceed ROIs using Appgain’s software. An advanced marketing solutions platform where you could engage, analyze, and optimize your business performance to improve sales. Organic Search Achieve your marketing goals seamlessly and escalate your search ranking on Google. Uplift organic discoverability and share your […]

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appgain-mobile-marketing-news6-apple-att-google-privacy-policies

Appgain Mobile Marketing Weekly News Digest – Issue 6

June 21, 2021

general


Hello!  In our new newsletter, we mentioned Apple’s latest announcements for developers from WWDC.  The highlight was on XCode Cloud, which enables developers to improve and work on their apps faster.  Built-in concurrency support for Swift will be available to anyone, but now only in the beta version.  They’re planning […]

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customer-segmentation-best-use-cases-from-appgain

Segmentation Use Cases

June 20, 2021

general


Do you want to find out the best ways to use Appgain customer segmentation to increase your revenue in the most effective way? Let’s start. In this digital world with tons of competitors and users, reaching your target audience properly and engaging with them via segmentation is important. While doing […]

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notifyvisitors-alternative

Appgain vs NotifyVisitors

June 18, 2021

versus


Do not let users slip away and provide your audience with the ultimate landing experience for higher conversion rates. At Appgain.io we will give you a hand to elevate your business through our marketing solutions empowered by technology. Here is what we offer your business while NotifyVisitors does not with […]

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google-removes-android-advertising-id

Appgain Mobile Marketing Weekly News Digest – Issue 5 -Google Removes Android Advertising Id

June 8, 2021

general


Apple News: Xcode Cloud Apple yesterday announced Xcode Cloud, an innovative and helpful technology for developers.  Briefly, Xcode Cloud combines many systems and technologies for developers. Developers can build, test, and distribute apps by utilizing powerful cloud services. At the same time, it allows individual developers and teams to be […]

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apple-search-ads-apple-att-prompts

Appgain Mobile Marketing Weekly News Digest – Issue 4 – Apple Search Ads, Apple ATT Prompts

May 25, 2021

general


APPLE INTRODUCED SEARCH TABS ADS:  Apple has introduced a new way for developers to advertise their apps:   Before Apple Search Ads, developers could still target certain topics to advertise their apps when customers searched on the App Store.  If you put in “flight ticket,” for example, you get a […]

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appleattinfographic

Apple ATT / IOS 14.5 Infographic

May 21, 2021

infographic


Apple is disrupting mobile marketing with its updates. Now there’s one feature that has been on the developers’ & marketer’s table for more than a year: Apple’s App Tracking Transparency policy. aka, permission-based IDFA tracking.  As we mentioned on our previous weekly news blog, let’s take a small sep back […]

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appgain-mobile-marketing-news3-apple-att

Appgain Mobile Marketing Weekly News Digest – Issue 3 – Google’s Safety Section, Apple ATT & Apple Search Ads

May 18, 2021

general


 Appgain Mobile Marketing Weekly News Digest – Issue 3 This week, we will talk about Google’s future changing step about privacy issues & some tips for the marketers from Apple’s side. Since the rollout of the Apple ATT policy, many changes are happening from all users – apps and competitors’ […]

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weeklynews2-ios-att

Weekly Mobile Marketing News Digest- Issue2- iOS 14.5 Is Live

May 11, 2021

mobile-marketing


Appgain Mobile Marketing Weekly News Digest – Issue 2 So far, what happened?  How is the situation from the Apple Users’ Side Lawsuits & Arising Problems The Requirements & Restrictions For Apps iOS 14.5 is live!  So far, what happened?  Apple launched the ATT feature with the IOS 14.5 update. […]

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increase-your-order-conversion

Increase Your Order Conversion Rate

April 30, 2021

general


  Acquiring new users & turning them into active-loyal customers is every company’s aim. As we mentioned in our previous blog, understanding the user journey is the key to reach that aim, especially for mobile apps. In this blog, you’ll find the main points of the importance of conversion rate […]

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apple-idfa-changes-clubhouse-influencer-marketing

Weekly Mobile Marketing News Digest- Apple IDFA Changes & Clubhouse’s New Payment Feature

April 25, 2021

general


Game-Changing Action From Apple: ATT Apple is disrupting mobile marketing with its updates. Now there’s one feature that has been on the developers’ & marketer’s table for more than a year: Apple’s App Tracking Transparency policy. aka, permission-based IDFA tracking. And why does Apple create that kind of impact? Here’s […]

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clever-marketing-stategies

Clever Marketing Stategies

April 8, 2021

case-studies


All the brands are trying to stand out and differentiate themselves by thinking outside the box in terms of marketing strategies, messages, channels, approaches, tone of voice, identity, and other marketing-related elements. It might be assumed that there isn’t any methodology involved in a unique campaign and they are all […]

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product-update-april-2021

Product Update April 2021

April 7, 2021

general

product


What’s New Each month we’re adding more reasons why you should use Appgain for your customer engagement campaigns. We’re listening to the ones who chose us, we adjust the feedbacks. In other words, your opinions come alive at Appgain. For the April product release, we have added WhatsApp for your […]

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how-does-mobile-marketing-automation-help-my-business

How Does Mobile Marketing Automation Help My Business?

March 25, 2021

mobile-marketing

mobile-marketing-automation


Nowadays mobile marketing automation has become a crucial part of any business, some people may argue that we should call it eCommerce marketing automation because most of the businesses who use it are eCommerce! But you might not know what does it actually means and how it helps your business!  […]

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marketing-to-gen-z-inforgraphic

Marketing to Gen-Z Inforgraphic

March 12, 2021

infographic


 Start to get to know the Gen-Z! Since the technology evolved so fast, the gap between the generations got bigger. You will be introduced to a generation with whole different specialities rather than the others. They are the first children of technology, they are born between the mid 1990’s and […]

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7-pain-points-that-challenge-ecommerce-stores

7 Pain Points That Challenge eCommerce Stores

February 28, 2021

mobile-marketing

omni-channel-marketing


      Nowadays eCommerce has become a big part of our daily lives, and for a good reason, we use it every day, but as an eCommerce website owner, you’re always looking for new ways to develop your store. Dealing with pain points and managing clients expectations isn’t an […]

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smart-link-login

Make Your Customer Login Within Seconds!

February 20, 2021

general


Phones or laptops are opened with fingerprints, face ID. Everyone has saved passwords and usernames. The concept of “login” is changing too.  “Make your users use your app directly, and make their first purchase with smart link login” What is a smart link login?   Login with smart links is […]

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increase-your-campaign-conversion-w-link-remarketing

Increase Your Campaign Conversion Rate with Link Remarketing

February 1, 2021

general


Aren’t you tired of spending a lot of money on targeting and engaging with the right user? And ending up with poor metrics and little increase on the funnel traffic… We all do. Reaching the potential audience or the ones who were interested in before, is not that costly and […]

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product-release-january

January Product Release

January 28, 2021

product


In Appgain, we are motivated to help great apps to find the most suitable leverages for them and measure their campaigns to reach their maximum growth potential at the least cost possible. Our teams are working to make it happen better, faster, clearer and more suitable for every app. We’ve […]

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why-mobile-landing-page-are-a-must-for-mobile-marketing-automation

Why Mobile Landing Pages are a must for mobile marketing automation?

January 13, 2021

mobile-marketing


  What’s a mobile landing page and why is it important for mobile marketing automation?   A Mobile deep page is a mobile web splash page, hosted by us, which is created with our online editor or from your app via API. The page includes a variety of mobile-ready call […]

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how-appgain-helped-johrh-increase-growth

How appgain helped johrh increase growth by 650%

December 9, 2020

case-studies

general


Johrh is a leading Saudi e-commerce app for women’s fashion and one of our customers. After 6 months of using appgain, johrh have grown their users by 650%! Pretty amazing, don’t you think?  Even for us, it was a surprise how our technologies could provide such results in 6 months. […]

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product-updates-november

Product Updates – November

December 2, 2020

product


We’re in appgain, on a mission to help great apps grow to their maximum potential at the least cost possible. Our tech, product & customer success teams are working around the clock to achieve this mission by constantly developing new features, products & more suitable pricing plans.  We’ve added more […]

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what-is-mobile-deep-linking-why-it-matters

What is mobile deep linking and why does it matter?

November 22, 2020

mobile-marketing


How many hours do you think you spend daily on your phone? A lot. Studies show it’s around for an average 5 hours. That’s quite a lot, we learn, work, communicate, eat and commute using mobile apps. So the user experience of apps must be as smooth and simple as […]

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how-appgain-helped-ikhair-to-increase-user-acquisition

How Appgain helped iKhair to increase user acquisition by 42%

November 15, 2020

case-studies


iKhair is a leading Fintech App in UAE for Charity Fundraising and one of appgain customers. After a few months with appgain, they were able to increase their app user acquisition by converting website visitors directly to the app. So let’s breakdown their strategy to convert website visits to app […]

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web-to-app-conversion-using-deep-links

How to drive app user acquisition through website visits using deep links?

November 12, 2020

general


Over the past two years (2018 to 2020), desktop internet usage dropped from 54.86% to 46.5%, while mobile internet usage increased from 37.38% to 50.5%. That’s a significant growth rate.  But here is the interesting part. Although general online consumption is mostly from mobile and it is still growing, we […]

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visit-our-exhibitor-in-seamless

Meet Appgain.io at SEAMLESS MIDDLE EAST 2020

November 9, 2020

company

general


We are excited to announce our participation in SEAMLESS MIDDLE EAST as an  EXHIBITOR on November 16-17 in the Dubai World Trade Centre, Halls 1-3.  What is SEAMLESS MIDDLE EAST? Seamless is the region’s leading payments and commerce technology conference and exhibition. The event has separate conference agendas covering the […]

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the-new-startup-plan

Appgain Startup Program

November 4, 2020

general


In the post COVID19 pandemic era, charging mobile-first startups thousands of dollars to grow their struggling businesses is no longer fair! Being a startup ourselves, bootstrapped until a few months ago, we decided to review our pricing structure to support business in Post Covid19 time.  Today we are excited to […]

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meet-the-new-appgain-v3-0

October Product Updates: Meet The new Appgain (V3.0)

October 26, 2020

general

product


  Better UI, Customer-Oriented, and Easier Campaign Measurement It was not easy, but yes, we made it! We finally achieved one of our main goals in this period. A new website that’s faster, easier to navigate, and more user friendly With our developers’ team, our goal with the new website […]

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mobile-marketing-automation

What’s Mobile Marketing Automation?

October 7, 2020

mobile-marketing

mobile-marketing-automation


If you ask anyone or any business about the future the answer will be technology, and there’s no technology without mentioning smartphones, no doubt that now we live in the era of mobile using based on its increasing growth through the past years, In fact, research from eMarketer suggests that […]

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top-mobile-deep-linking-use-cases-for-marketers

Top Mobile Deep Linking Use Cases for Marketers

September 13, 2020

mobile-marketing


What is a Mobile Deep Linking? It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways. Mobile Deep Linking Features are: Detects user location. Detects user devices. Cross-Platform, works on PC, mobile, even if your […]

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clevertap-alternative

Appgain vs CleverTap

September 11, 2020

versus


Boost your conversion rate curve upwards and lock up all of your data, including untouched Raw data, with Appgain’s Marketing Solutions Cloud. Here is what we offer your business, while CleverTap does not with a fraction of the price. Raw Data Access Secure all of your data in-house for higher […]

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how-to-use-omnichannel-marketing-to-maximize-your-revenue

How to use Omnichannel marketing to maximize your revenue?

September 4, 2020

mobile-marketing

omni-channel-marketing


      So to compact this issue businesses develop new ways to make sure that they’re getting more revenue and trying to decrease their costs. Every once and a while some new term or marketing strategy pops up, like digital ads and etc, and digital ads aren’t a new […]

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understanding-the-user-journey-map

Understanding The User Journey Map for Mobile Apps

September 3, 2020

mobile-marketing


Apps nowadays became a part of our life it can help us in shopping, playing, watching videos and purchasing, etc, in another meaning, it’s a journey for users that they spend time and money with it and sometimes they end up leaving the app or removing it, So when we […]

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what-is-the-meaning-of-deep-links

Important Types and Use Cases of Deep Links Marketers Should Know About

August 31, 2020

mobile-marketing


First thing: What are deep links?   Simply. Deep links are a URL you can click to send you directly to a specific product or content to your mobile application. For example: if you build deep links for your mobile application for a specific product or content so consumers can […]

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announcement-salla-became-one-of-our-valuable-partners

Announcement: Salla became one of our valuable Partners! ?

August 25, 2020

company


  We’re excited to announce that Salla became one of our valuable Partners! ? Salla is the easiest platform for e-commerce, enables merchants to link their different trading accounts, and use them for direct sales to customers in the fastest time and easiest way. With Salla and Appgain.io partnership, every […]

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the-change-in-mobile-app-advertising-with-ios-14

Mobile Apps Advertising Future With iOS 14

August 23, 2020

general


October 2020 will be challenging for the entire mobile apps advertising, and you may ask what’s new with the IDFA after Apple announced the new iOS system ‘iOS 14‘  For marketers, it is IDFA (The Identifier for Advertisers) simply it is a device identifier in Apple’s system. Attribution platforms like […]

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how-to-make-an-effective-remarketing-campaign

HowT o Use The Advertiser ID For An Effective Re-marketing Campaign

August 19, 2020

mobile-marketing

mobile-marketing-automation


Apps became essential for users and brands and no doubt that every one of us uses it regularly and sometimes we stop using it for many reasons, On the other hand, Mobile app re-targeting became a very important method for marketers to retain users and re-target them to keep the […]

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product-updates-august

Product Updates – August: New Features That You Should Not Miss

August 17, 2020

product


  Humans are unpredictable. You could never anticipate how someone will act next. That is the main reason why businesses should grasp as much information as possible with regard to their audience.  At Appgain.io we always work on our R&D in order to enhance your experience and provide you with […]

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apples-latest-changes-took-its-toll-on-the-mobile-advertising-ecosystem

Apple’s Latest Changes Took Its Toll On The Mobile Advertising Ecosystem

August 13, 2020

general


  At the end of June 2020, Apple shook the Mobile Industry to the ground. It was announced that the IOS  Identifier for Advertisers, aka IDFA, is no longer accessible for companies as it used to be before. They were putting a substantial constraint on the advertising businesses.  As a […]

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businesses-survival-guide-during-and-after-covid-19

Businesses survival guide during and after COVID-19

August 5, 2020

general


  COVID-19. A name we have been excessively hearing in the past few months. An expected pandemic that did not only threaten our well-being but also affected a countless number of businesses all over the world. Businesses from all industries no matter how large or small it is, this crisis […]

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7-key-metrics-that-should-be-included-in-your-mobile-marketing

7 Key Metrics That Should Be Included In Your Mobile Marketing

July 28, 2020

mobile-marketing


  A lot goes into Mobile Marketing.  From targeting your segment, collecting and measuring data, to finally analyzing results. Although, it may feel harder than it sounds. In fact, it is not that complicated.  Your key formula to an enticing Mobile campaigns’ performance will be a clear plan with an […]

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the-power-of-push-notifications

The Power Of Push Notifications

July 19, 2020

mobile-marketing


  We see and read push notifications all the time in our life, on our phones as regular notifications from apps or browsers, and on our desktop devices as push notifications for the web, but it doesn’t always have an impact on us. Simply because businesses send generic push notifications, […]

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product-updates-july

Product Updates – July: New Features That You Should Not Miss

July 12, 2020

product


  Humans are unpredictable. You could never anticipate how someone will act next. That is the main reason why businesses should grasp as much information as possible with regard to their audience.  At Appgain.io we always work on our R&D in order to enhance your experience and provide you with […]

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the-difference-between-aso-and-seo

ASO and SEO: One Purpose, Two Different Worlds

July 12, 2020

mobile-marketing


As a marketer your ears are always wide open to the repetitive terms SEO and ASO interchangeably. SEO stands for Search Engine Optimization. While ASO is  App Search Optimization. Although both are focused on optimizing your brand on search engines, they are totally different marketing approaches. App Search Optimization Unlike […]

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appgain-became-attribution-vendor-to-wasla-browser

Appgain became Attribution vendor to Wasla browser ?

June 23, 2020

company


  We’re excited to announce that Wasla browser app became one of our valuable Partners! ? Thanks to Appgain’s Attribution technology especially in tracking revenue and events of acquisition campaigns, We became the local-player attribution vendor to Wasla with Adjust, Branch, and Appsflyer. Wasla helps you drive conversions to your website, […]

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announcement-posrocket-became-one-of-our-valuable-partners

Announcement: POSRocket became one of our valuable Partners! ?

June 14, 2020

company


  We’re excited to announce that POSRocket became one of our valuable Partners! ? POSRocket provides an intuitive, secure, cloud-based point-of-sale system and empowers merchants to run smarter businesses by optimizing staffing, regulating inventory, accepting payments, and accessing sales reports and customer information on one seamless, cloud-based platform. With POSRocket […]

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text-message-marketing-its-not-just-about-sms

Text message marketing, it’s not just about SMS

June 1, 2020

mobile-marketing


    Text messages were a big deal and an essential marketing campaign when it came to advertisers, business, and casual marketers and now a part of the omnichannel marketing. Unfortunately, they used to be blasted in bulk quantities as a part of the mass media approach. But nowadays they’re not […]

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appgain-funed

Appgain gets seed funding from 500 Startups

May 30, 2020

company

general


We started our company in 2018 on a mission to empower mobile app marketers & entrepreneurs with all the tools they need to achieve app growth. We invested a lot of time, money, & effort with lots of experimentation to reach a product/market fit and an increasingly growing user base. […]

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never-miss-a-customer-with-influencer-marketing-strategy

Never Miss A Customer With Influencer Re-Marketing

March 29, 2020

mobile-marketing


  You’re doing influencer marketing, right? planning your influencer marketing strategy and collecting the gains of influencer advertising But influencer marketing is a big market, and an effective one too, it’s all around the world. But every business has its issues, and one of the most major issues when doing influencer […]

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mobile-app-attribution-that-tracks-influencer-roi

Mobile App Attribution That Tracks Influencer ROI!

March 21, 2020

mobile-marketing


    We all follow or know influencer in our lives, in all businesses, no matter where you are, there’ll be an influencer around. But when it comes to business, influencer marketing it’s much more complicated than you think. You rely on metrics and analytics to determine if this is […]

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top-5-business-marketing-automation-ideas-for-restaurants

Top 5 Business Marketing Automation Ideas For Restaurants

September 12, 2019

retail


    In this blog, we’ll talk about restaurant marketing and how could automation help your business prospect without much work! Marketing Automation In Restaurant Marketing  Restaurants are everywhere you go nowadays, selling all different kinds of food, and from all over the world. It became an ordinary thing to […]

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how-to-use-your-point-of-sale-in-marketing

Point Of Sale, Your Window To B2C Marketing Automation

September 8, 2019

retail


    nowadays b2c marketing automation has become crucial because as business go larger and larger, it gets harder to do marketing manually, that’s why they have to have some sort of automation installed, but what role does a pos play in the marketing automation workflow? POS Role In B2C […]

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retarget-zomato-clients-directly-and-stop-giving-revenue-away

Retarget Zomato Clients Directly, and stop giving revenue away!

June 25, 2019

retail


  food delivering apps have gotten much attraction in the last couple of years, things like Zomato, Postmates, HungerStation, Otlob are achieving high revenue records and they’re acquiring more and more customer by the day, which is a good thing, but what about the restaurants? does this growth in the […]

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appgain-and-foodics-partnership-why-is-it-important

Appgain and Foodics Partnership, why is it important!

June 23, 2019

company


    By now you must’ve known about our Partnership with Foodics, by now you must’ve got a bunch of questions we welcome them, we’re here to answer all the questions you have! What’s Foodics? Foodics is the all-in-one POS and restaurant management system for iPad. With cloud technology and […]

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qr-code-in-marketing-the-bridge-between-online-and-offline

QR code in marketing: The bridge between online and offline!

June 17, 2019

retail


    A QR code in marketing is the bridge between digital and physical media Today, both online and offline media are vital to your marketing campaigns. They both have wide reaches into different audiences, and one can cover where the other may not be easily visible. Although they’re virtual […]

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how-to-drive-more-sales-using-a-qr-code-and-facebook-pixel

Make more sales using a QR code and Facebook pixel

June 10, 2019

retail


  Facebook Facebook is the largest marketing platform in the world, with over 2 billion users on it, it’s really what a marketer would call a big fish for retail marketing. You simply can not ignore it if you want to make more sales. But the biggest problem is targeting […]

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retargeting-on-instagram-get-your-ads-to-right-people

Retargeting on Instagram: Get your ads to right people

June 9, 2019

mobile-marketing


      Instagram is probably the most popular social media channel today. Especially the younger generation uses it over the older giants like Facebook. It is, really one of the most influential channels to advertise on. But, as with all advertisement, you need to make sure that the ads […]

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qr-code-combine-digital-and-in-store-marketing

QR Code: combine digital and in-store marketing!

June 4, 2019

omni-channel-marketing

retail


  As a food franchise or a coffee shop with lots of branches, a local food, or a retailer company you always look into new retail tactics of getting new customers and also retain your current ones. But how do you spark the flare of keeping current customers and also […]

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the-next-big-thing-in-retail-retargeting

The Next Big Thing in Retail Retargeting

May 30, 2019

retail


    Marketing for retailers has evolved through the years From mass broadcasting, billboards, and traditional marketing retail strategies To inbound marketing and digital marketing and then we have Retargeting because retailers are always looking for the next big thing! But you might ask why? Why does Retail marketing evolve […]

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marketing-with-qr-code

Marketing with QR codes: Measure your success!

May 27, 2019

omni-channel-marketing

retail


Any marketing campaign is as effective as the knowledge used in their construction. Without information, you can’t form a useful retail strategy. You need to know your target audience, what do they like, where are they, when they are most active, etc. You try many different channels and campaigns, but […]

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leveraging-in-store-qr-code-marketing-for-retail-business

Leveraging in-store QR code marketing for retail business

May 25, 2019

omni-channel-marketing

retail


      Digital media can be very powerful in cementing your customer’s loyalty and keeping your business in their minds. However, many of your customers may not be very active in adopting digital venues. How do you introduce those people into your digital funnel? We do have a few […]

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retail-growth-mega-boost-smart-retargeting

Retail growth mega-boost: Smart Retargeting

May 21, 2019

omni-channel-marketing

retail


      Today with the power of smart devices and internet, promoters and enterprises can reach more people than ever. We now have the power of knowing the profile of customers interested in our business. We can retarget them to turn people who are on the edge into a […]

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different-types-of-retargeting-in-retail-marketing

Different types of retargeting in retail marketing

May 16, 2019

omni-channel-marketing

retail


      You are probably aware of remarketing & retargeting, if not, you really should be! In a nutshell, it is a practice that lets you activate the customers/users you already acquired, instead of trying to acquire new ones from scratch. As with most things though, there is more […]

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smart-retargeting-the-future-for-retail-market

Smart retargeting – the future for retail market

May 14, 2019

mobile-marketing

retail


      Retargeting has been around for a while now. Quite a while in fact… enough to know that it can both win and lose you, customers. It is essential to check back with your target audience, to remind them of your campaign. But retargeting without having the right […]

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best-ways-of-retargeting-in-retail-marketing

Best ways of retargeting in retail marketing

May 14, 2019

mobile-marketing

omni-channel-marketing

retail


  Retargeting is the hottest type of marketing nowadays. It allows you to actively target people who were interested in what you offer in some way. Instead of trying to find new customers, retargeting lets you get your existing customers to buy more of your offers. It is not surprising […]

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qr-codes-in-marketing-phygital-bridge-between-online-offline

QR codes in marketing: Phygital bridge between online & offline!

April 1, 2019

mobile-marketing

omni-channel-marketing

retail


      Today, both online and offline media are vital to your marketing campaigns. They both have wide reaches into different audiences, and one can cover where the other may not be easily visible. Although they are virtual vs physical in nature can make it difficult to run them […]

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how-marketing-links-boost-conversion

How mobile marketing automation boost conversion!

March 6, 2019

mobile-marketing

mobile-marketing-automation


Mobile Marketing Automation It is never easy to take a campaign literally from zero to hero. You need to reach out to people, make them aware of the product/cause, and then get them to be a part of it. But your campaign needs to champion that new thing, which is […]

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mobile-marketing-guide-for-apps-part3

Mobile Marketing for Apps – How To Acquire, Engage and Retain Users? Part 3

October 20, 2018

mobile-marketing

mobile-marketing-automation

omni-channel-marketing


  How to acquire, engage and retain users? How to create the right mobile app marketing plan to achieve so? These are the questions we have been answering since we started the series. In the previous parts of our guide, we shed light on our user growth model; AARRR MODEL. […]

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mobile-app-marketing-strategies

Mobile App Marketing Strategies – How To Acquire, Engage and Retain Users? – Part 2

January 24, 2018

general


  To acquire, engage and retain users, you need to know the rules of the game. And to win the triumph of this game, you will need to take each phase of it by storm! What we are tackling here is the steps you need to follow. Previously in part 1, […]

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mobile-app-marketing

Mobile App Marketing Guide – How To Acquire, Engage and Retain Users? – Part 1

January 24, 2018

general


Mobile apps are not a “set-and-forget” thing, you don’t just create it, and that’s it! Building the app is your start line; it’s when you start the game. The real case here is to go through all the challenges you face until you reach the finish line successfully, and then […]

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how-will-ios11-updates-affect-your-app-store-optimization-strategy

How will iOS11 Updates Affect Your App Store Optimization (ASO)

January 24, 2018

general

mobile-marketing


  More discoverable, more intelligible and beautifully redesigned; these are the words that will jump right into your head when you start navigating Apple new IOS11 App Store! “Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning […]

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aso-checklist-your-2018-aso-strategy-guidelines

ASO Checklist: Your 2018 ASO Strategy Guidelines

January 24, 2018

mobile-marketing


  What is ASO? ASO is a process to optimize your mobile app to be highly ranked in app store search results. Higher ranks in search results increase your app opportunities to get discovered by potential customers, which accordingly deliver more traffic. With ASO, app users can take action, download […]

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how-ios-11-changes-impact-mobile-marketers

IOS 11 ASO – How iOS 11 changes impact mobile marketers

January 24, 2018

mobile-marketing


    “A giant step for iPhone. A monumental leap for iPad.” That is how Apple describes the new mobile operating system they launched last September, and they were absolutely right! The new IOS 11 advanced mobile operating system is such a revolutionary change that empowers Apple mission of providing […]

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magic-of-push-notifications

Power Words: The Magic Wand for your Push Notifications

January 24, 2018

mobile-marketing

omni-channel-marketing


You are on your mobile phone scrolling down your Facebook timeline and then this push notification from Uber just popped-up It’s your Birthday, and we got a special gift for you A 50% Discount on your next ride! Click here to get your gift Feel the urge to hit the […]

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mobile-marketing-strategy-guide

Your Comprehensive Guide of Mobile Marketing Strategy

January 13, 2018

mobile-marketing

omni-channel-marketing


  Using a mobile is an essential part for your customer especially when they use it to advertise, promote or sell a product. Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS and […]

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top-10-use-cases-of-mobile-deep-linking-for-app-developers

Mobile Deep Linking Examples – Top 10 Use Cases For Developers

January 13, 2018

mobile-marketing


What is a mobile deep linking, and why is it smart? It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways. mobile deep linking features are: • Detects user location. • Detects user device. • […]

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mobile-deep-linking-examples-top-10-use-case-for-digital-marketers

Mobile deep linking examples – Top 10 Use Case for Digital Marketers

January 13, 2018

mobile-marketing


  What is a Mobile deep linking? It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways. It’s smart because: • Detects user location. • Detects user device. • Cross-Platform, works on PC, mobile, even if […]

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announcement-mobile-deep-linking-release

Announcement , Mobile deep linking release

January 13, 2018

product


Back in 2004, during the Nokia Era, we started as a small team of engineers who got together to develop J2ME apps. It was shortly after that we came to know the hard way, that things do not just stop there, they actually start. I have then begun thinking about […]

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smart-deep-link-can-boost-sms-donation-conversion

How Mobile deep linking boosts SMS donation conversion?

August 24, 0202

mobile-marketing


      Mobile deep linking is a special link created to direct potential donors to open the SMS page ready to be sent, make a call, a donation page on your website, or even lead them to post or a tweet or to follow your account? The link adapts […]

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