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blogs
mobile-marketing and mobile-marketing-automation
December 31, 2024
Key Metrics to Monitor for Your Mobile App’s Success
Launching your mobile app is a significant milestone, but the real challenge begins after that: How do you make your app successful? Success isn’t just about promotion; it’s about tracking the right metrics that help you improve performance and attract more users. In this article, we’ll explore the key performance […]
digital-marketing, web-push-notifications, and web-push-notifications-subscription-strategies
November 25, 2024
Crafting Compelling Copy for Your Custom Prompt: A Guide to Subscriptions
The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later. […]
black-friday and digital-marketing-strategies
November 21, 2024
Mastering Segmentation: Best Practices and Advanced Strategies for Personalized Marketing
In today’s competitive landscape, personalized marketing is essential for effectively reaching your audience. By using segmentation, you can make your web push notifications more targeted and impactful. In this post, we’ll explore strategies that can help improve your segmented campaigns and, ultimately, boost results. What is Segmentation? Segmentation involves dividing […]