glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

A

Advertisement Action

Any activity associated with a Advertisement that enables interactivity and communication betwee...

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Affiliate Marketing

A process whereby a Content Provider provides financial consideration to one or more persons or ...

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Aggregator

n organization that acts as a middleman between application and content providers, and mobile ca...

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Alert Tone

An audio product that is triggered by and sounds on the handset upon a specific event, such as a...

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Alternative Method of Entry

A no cost or low cost means for an individual to enter a sweepstakes or contest

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Anchor Text

The actual text of a link – i.e. the portion that you see underlined. An important ranking facto...

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Application Originated Message

A text or multimedia message sent from a network based mobile application, typically to a handset.

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Application Terminated

A text or multimedia message received by a network based mobile application, typically sent by a...

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A/B testing

the practice to test different experiences within mobile apps

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AD EXCHANGE

What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers ...

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Ad Impression

Why are ad impressions important? Ad impressions allow advertisers to see the number of people vi...

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Ad Mediation

What is ad mediation? Ad mediation is an app monetization tool that enables app developers or mar...

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AD NETWORK

an integrated system that connects advertisers and publishers to match the inventory of suppliers...

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Ad Revenue

What is ad revenue? Ad revenue is the income apps earn from in-app advertising which could be ban...

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Ad Server

What is an ad server? An ad server is a web-based tool that helps publishers, advertisers, ad age...

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Ad Units

What are the ad units? The term ad unit refers to a type of advertisement that app developers inc...

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ads.txt

What is ads.txt? The Authorized Digital Sellers program, or ads.txt, ensures that your digital ad...

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API (APPLICATION PROGRAMMING INTERFACE)

a software interface which allows software components interact with each other using a specific p...

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App Active User

What is an active user? Users who engage with your app meaningfully within a given period are con...

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APP ADVERTISING (MOBILE)

advertising which targets mobile devices and embracing all mobile formats

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App Discovery

What is app discovery? Getting users to notice and install an app is called app discovery. As the...

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App Metrics

What are mobile app metrics? Mobile app metrics measure the performance and success of mobile app...

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App Monetization

What is mobile app monetization? Mobile app monetization is the way in which app developers gener...

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App Promotion (iOS & Android)

What is app promotion? App promotion refers to the process by which app developers advertise thei...

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App Rating

What is mobile app rating? App rating allows users to rate an app by giving feedback on their exp...

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APP STORE OPTIMIZATION (ASO)

a process which helps increase your app stores visibility with a focus on optimizing your app con...

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ARPU (Average Revenue Per User)

What’s ARPU (Average Revenue Per User)? Being a vital metric for marketers, product managers, and...

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ATTRIBUTION TOOL

an instrument to measure users activities in app and the effectiveness of marketing campaigns

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Accelerated Mobile Pages (AMP)

What are accelerated mobile pages? An AMP is a highly engaging framework introduced by Google in ...

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App store analytics

What are app store analytics? The level of data you can access can be divided into two categories...

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App Tracking Transparency (ATT)

App Tracking Transparency (ATT) is a privacy feature introduced by Apple in iOS 14.5 and later ve...

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Advertiser

Individual or organization that places a paid promo￾tion within media for the purpose of promotin...

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Airtime

The number of connected minutes consumed by a mobile subscriber while placing and receiving call...

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Alerts

Notifications, typically in the form of a text or multimedia message, containing time-sensitive ...

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ALT tag

The text displayed while an image is being loaded. ALT tags are particularly relevant for mobile...

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Application

Software solutions that power the business logic for mobile marketing initiative(s).

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Application Provider

An organization that offers network based software solutions “applications,” or dowloadable appl...

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Asynchronous

A type of two-way communication that occurs with a time delay, allowing participants to respond ...

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Average Revenue per User (ARPU)

Average Revenue per User (ARPU) is a financial metric commonly used in the telecommunications, so...

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Average Revenue per Daily Active User (ARPDAU)

Average Revenue per Daily Active User (ARPDAU) is a financial metric used in the mobile app and g...

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Attribution Window

The attribution window refers to the period of time during which a user's actions or interactions...

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Active User

An active user refers to an individual who regularly engages with a product, service, or platform...

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B

Background Audio Ad

A background audio clip that is played throughout the MMS message. An example is a jingle.

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Banner Size

The width and length dimensions (typically presented in pixels) of a banner/ image advertisement...

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Billing Aggregator

An organization that provides one ore more billing solutions (PSMS, Direct-to-bill, Credit Card,...

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Bitmap

A format for images

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Bluetooth

A communication protocol that enables mobile devices equipped with a special chip to send and r...

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BREW Applications

Applications that are designed and built on Qualcomm’s BREW technology for small-screen devices...

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Browse and Buy

The model for content discovery and purchase that is provided by operators on-deck. This model i...

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BANNER ADS

Banner ads is an ad unit that appears at the top or bottom of a mobile application allows the adv...

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BIG DATA

an approach to business or analytics process that mainly emphasizes the use of data and quantitat...

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BOOST/BURST CAMPAIGN

an app marketing technique which helps you to reach a specific category/overall ranking by drivin...

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Blacklist

What are blacklists? Any publisher or source who’s behavior matches known fraud patterns is repor...

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Brand safety

Brand safety is a digital marketing definition referring to channels and practices meant to help ...

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Bandwidth

Digital bandwidth is measured in bits per second (bps), kilobits per second (kbps), or megabits ...

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Bill Face Descriptor

Description of billing details that appear on a mobile subscriber’s wireless bill.

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Binary Runtime Environment for Wireless

An open-source application development platform for wireless devices, originally designed for CD...

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Blink Message

Text message that contains blinking text for the purpose of emphasis

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Branding

The process by which brand identity is developed; a marketing strategy and/or campaign objective.

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Broadcast video

Video content is “broadcasted” over a network down to the consumer’s handset. This allows consum...

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C

Call to Action

A statement or instruction, typically promoted in print, web, TV, radio, on-portal, or other for...

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Carrier

A company that provides wireless telecommunications services

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Chat

A program that enables asynchronous interactions between two or more mobile subscribers.

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Chat Bots

A computer-generated response sent to chat par￾ticipants. These responses are sent without human ...

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Child

A person under the age of 13

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Click

The act of when a mobile subscriber interacts with (highlights and clicks on) an advertisement (...

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Click-through

The process that takes a mobile subscriber to a jump or landing page once the mobile subscriber ...

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Code Division Multiple Access;

Also called “spread spectrum techniques,” a tech￾nique for multiplexing digital transmission of r...

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Color Graphics

A color image

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Commercial Messages

Text or multimedia messages that are sent to a mobile device, usually for commercial purposes.

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Common Shortcode

Short numeric numbers (typically 4~6 digits) to which text messages can be sent from a mobile ph...

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Complete MMS Ad

This advertisement unit assumes that the entire MMS is the advertisement. This MMS advertisement...

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Consideration

Although the definition of consideration varies from state to state, generally, consideration me...

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Content Preview

An advertisement where a sample of mobile content is included. This is very similar to a movie t...

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Content Provider

A company that creates and offers content, e.g. graphic products, ringtones, games, news, inform...

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Cookie

Information placed on a visitor’s computer or Mobile handset by a Web server that can be stored o...

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Coupon

A ticket, message, and/or document that can be exchanged for a financial discount on a product or...

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Customer Care and Billing

The function area/department of a carrier, content provider, or other vendor that provides custo...

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CAMPAIGN (AD)

an advertising series that promote a single message or theme

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CHURN RATE

What is the churn rate? The churn rate shows the number of users who stop using or uninstall an a...

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COHORT ANALYSIS

an analysis method which is used to look at certain groups of users and following their behavior ...

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CPA MOBILE CAMPAIGN

cost per acquisition advertising model where the advertiser pays a publisher for each specified a...

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CPC (Cost Per Click)

What is the cost per click? (CPC) Cost-per-click (CPC) refers to the concept of mobile user acqui...

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CPCV MOBILE CAMPAIGN

cost per completed view advertising model where the advertiser pays a publisher for user’s comple...

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CPI MOBILE CAMPAIGN

cost per install advertising model where the advertiser pays a publisher for each installation li...

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CR (CONVERSION RATE)

What is the conversion rate? (CVR) Out of the total number of users of your ad’s impressions, a c...

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CTR (CLICK-THROUGH RATE)

a ratio of clicks to ad impressions which is obtained by dividing the number of users who clicked...

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Call Detail Records

The record made within the cellular network of all details of both incoming and outgoing calls m...

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Capacity

The measure of a mobile network’s ability to support simultaneous calls, messages, etc

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Cascading Style Sheet

CSS

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Clear and Conspicuous Notice

The vehicle by which descriptions, instructions, terms and conditions, and other relevant detail...

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Click to Call

A service that enables a mobile subscriber to initiate a voice call to a specified phone number ...

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Combination Ad

A potentially clickable ad consisting of an image and text

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Common Short Code Administration

An organization that administers the common short code registry for a particular country/region....

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Compact HTML

A subset of HTML for small devices, such as mobile phones and PDAs. cHTML was created by Japan-b...

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Confidentiality

The treatment of information that an individual has disclosed in a relationship of trust, and wi...

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Confidentiality

The treatment of information that an individual has disclosed in a relationship of trust, and wi...

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Confirmed Opt-in

The process used for verifying a mobile subscriber’s intention, and for gaining the subscriber’s...

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Content Aggregator

An organization that contracts with an array of content providers, and redistributes licensed con...

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Contest

A promotional mechanism that includes a prize and a game of skill. Consideration is allowed, but...

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Cost per Thousand

A metric used to price advertising banners. Sites that sell advertising may guarantee an adverti...

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Cross-carrier Mobile￾phone Voting Application

A software solution that processes the votes cast by mobile subscribers from multiple mobile car...

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Cross-Device

Cross-device refers to the ability to seamlessly and consistently access and interact with digita...

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Cost per Install (CPI)

Cost per Install (CPI) is a key metric used in mobile app marketing to measure the cost of acquir...

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Cost per Engagement (CPE)

Cost per Engagement (CPE) is a metric used in digital advertising to measure the cost of user eng...

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Cost per Click (CPC)

Cost per Click (CPC) is a common metric used in digital advertising to measure the cost incurred ...

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Cost per Action (CPA)

Cost per Action (CPA) is a metric used in digital advertising to measure the cost incurred by adv...

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Conversion Rate

Conversion rate is a metric used in digital marketing to measure the percentage of users who take...

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D

Data Collection

The process by which a marketer collects mobile subscribers’ personally identifiable information.

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Deck

A browseable portal of links to content, pre-configured usually by the network operator, and set ...

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Delivery Report

An acknowledgement /notice/report of a successful MO/MT billing.

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Digital Video Broadcasting- Handset

The technology that drives mobile TV, which is a combination of conventional digital video, and ...

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Dynamic Ad Delivery

Based upon predetermined criteria, Dynamic Ad De￾ivery is the process by which a mobile advertise...

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Daily Active Users (DAU)

DAU indicates the number of users on a daily basis. DAU can help you measure the potential for gr...

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DEMAND SIDE PLATFORM (DSP)

a technology platform that enables advertisers to automate and manage ad buying process from mult...

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Data Charging

The cost of using the mobile network for data services. The two main charging models are: pay-as...

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Dedicated Short Code

The process of running only one service on a Common Short Code at any given time.

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Digital Multimedia Broadcasting

A digital radio transmission technology for sending multimedia (radio, TV, and data casting) to ...

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Direct To Consumer

Content and services promoted directly by the thirdparty “provider” to the phone end-user. The pr...

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Double Opt-in

The process of confirming a mobile subscriber’s wish to participate in a mobile program by reque...

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Download video

In this instance, the video file is downloaded to the handset completely before the handset star...

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Dual Band

A handset that supports and is compatible with two different standards and/or two different freq...

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Dormant Users

Dormant users, also known as inactive users, are individuals who have previously engaged with a p...

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Display Fraud

Display fraud refers to fraudulent activities and practices within the digital advertising ecosys...

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Differential Privacy

Differential privacy is a privacy-preserving technique used in data analysis and statistical cal...

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Device Farm

A device farm is a cloud-based platform or service that provides a wide range of real mobile devi...

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Device ID Reset Fraud

Device ID reset fraud refers to fraudulent activities where individuals or entities intentionally...

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Deferred Deep Linking

Deferred deep linking is a technique used in mobile app development and marketing to direct users...

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Deep Linking

Deep linking is a technique that allows users to navigate directly to a specific page or content ...

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E

Enhanced Data rates for GSM Evolution

The final stage in the evolution of the GSM standard, which was also an intermediate technology ...

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Extensible HyperText Markup Language

A markup language. It is a reformulated, upgraded version of HTML, but still conforms to the XML...

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ECPM (EFFECTIVE COST-PER-MILLE)

a measurement which gives us the value of a publishers’s inventory on a Cost-per-Mille basis. For...

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ENGAGED USER

the users who take action with your app out of the total people that you were able to reach

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ENGAGEMENT RATE

percentage of total impressions which include clicks, likes, comments regardless of platform

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End-User

A person who accesses and uses a product. (e.g. a user who watches a video using their mobile de...

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Extensible Markup Language

A general-purpose markup language, primarily used to facilitate the sharing of data across diffe...

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F

Fixed Mobile Convergence

A mobile device that supports both carrier network and WiFi and can switch between each seamlessly

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Friendly Off-Deck

Off-portal mobile internet content that has been validated against operator standards for techni...

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FILL RATE

a measure of an inventory’s ability to meet demand which shows the percentage of ad requests that...

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Free to End User

An FTEU program is any program to which the subscriber opts-in, with the result that the subscri...

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Full Music Download

The downloading of a complete song, versus a section of a song, for playback on a mobile device.

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Fake Users

Fake users refer to fictitious or non-genuine accounts created on platforms, websites, or apps. T...

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G

Gallery

An extended set of menus containing links to third-party content. The gallery is usually accesse...

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General Packet Radio Service

A packet-switching technology that enables highspeed data transmission of up to 115kbps. An enha...

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Global System for Mobile Communications

A digital mobile cellular standard developed and widely used in Europe. One of the main 2G digit...

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Graphics Interchange Format

A supported format for color images, such as mobile banner ads.

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GEOLOCATION

the term refers to the ability to determine position of a person or a device by using their geogr...

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GEOTARGETING

targeting mobile app users according to their locations

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Global Positioning System

A system of satellites, computers and receivers that can determine the latitude and longitude of...

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Graphic Banners

A graphic mobile ad represented by a banner featuring an image. Similar to a web banner, but with...

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Greeting

A voicemail greeting that the caller hears when the call recipient he/she is attempting to reach...

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Google Advertising ID

The Google Advertising ID (GAID) is a unique identifier assigned to Android devices by Google for...

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I

Image

A photograph or graphic that may be delivered to the mobile handset as any of several low resolu...

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i-Mode

A packet-based information service developed by Japanese operator NTT DoCoMo to deliver a wide ...

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Index

The database in which a search engine stores content from every Web page that its spider visits.

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Instant Voice Response

A computerized system that allows a person, typically a telephone caller, to select options from...

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Interactive TV

nteractive TV refers to TV programming and technology that allows the viewer to engage in two-wa...

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International Mobile Equipment Identity

A 15 digit, unique serial number assigned to a mobile phone. IMEI consists of five groups of num...

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Interstitial Image Ad

An advertising image that is inserted into the middle of a complete MMS message. This image will...

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Interstitial Video Ad

An advertising video clip that is inserted in the middle of a complete MMS message. This video p...

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IVR Discovery

A content discovery method where the user calls a phone number, during which their mobile phone ...

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IBA (INTERNET-BASED ADVERTISING)

type of advertising concept that involves tracking of consumers’ online activities to deliver tai...

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IN-APP ADS

a type of advertising that appear within a mobile app. It can be standart banners, videos, native...

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IN-APP MESSAGE

the term refers to broadcast message to customers when they are using the app, directly within th...

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IN-APP PURCHASE

the spending which arises out of extra content and subscriptions that you can buy in apps on your...

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INCENT TRAFFIC

the term which refers to the traffic coming from all types of advertisements in return for a reward

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INTERSTITIAL ADS

a type of full screen advertising that covers the interface of their host application and appears...

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Image Ad

An image on a mobile web site with an active link that can be clicked on by the wireless subscri...

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Impressions

A business metric for counting the number of times mobile subscribers have viewed a particular p...

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Information on Demand

Content delivered in the form of an Alert. Subscriber receives updates of weather, traffic, horo...

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Integrated Digital Enhanced Network

A wireless technology developed by Motorola, which combines the capabilities of a digital cellul...

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Interactive Voice Response

A phone technology that allows a computer to detect voice and touch tones using a normal phone c...

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Inter-operable Messaging

The ability for mobile subscribers to exchange text and multimedia messages across different mob...

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Interstitial Text Ad

A text page that is displayed in the middle of the MMS message.

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Interstitial Video Clip

An advertising video clip that is inserted into the middle of a complete MMS message. This video...

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Instant Apps

Instant Apps are a feature on Android devices that enables users to access specific app functiona...

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Install Validation

Install validation is the process of verifying the authenticity of app installations attributed t...

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Install Referrer

The install referrer is a parameter that indicates the source or marketing campaign that resulted...

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In-Game Purchase

An in-game purchase refers to a transaction made within a video game to acquire virtual goods, co...

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In-App Notifications

In-app notifications are messages or alerts that are delivered directly within a mobile applicat...

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In-App Events

In-app events refer to specific actions or interactions that occur within a mobile application. T...

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Identifier for Advertisers (IDFA)

The Identifier for Advertisers (IDFA) is a unique identifier assigned to Apple devices, such as i...

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In-App Notifications

In-app notifications are messages or alerts that are delivered directly within a mobile applicati...

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In-App Events

In-app events refer to specific actions or interactions that occur within a mobile application. T...

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L

Landing Page

A secondary page to which a user is directed when they click on an ad, where they are provided a...

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Location Information

Information that enables a Mobile Marketer to identify the specific location of a particular wir...

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Layered Notice

The provisioning of a short, medium and long form description for a program/service overview, te...

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Locator

An advertisement or service through which an advertiser’s (i.e. Radio Shack, Ford) brick & mortar...

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Lifetime Value (LTV)

What is app LTV (lifetime value)? LTV is an essential metric that measures the revenue generated ...

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LOCATION-BASED ADVERTISING

a type of advertising which is based on specific geographic coordinates of target audiences

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LONG TAIL KEYWORDS

LONG TAIL KEYWORDS the longer and more specific keyword phrases that visitors are more likely to ...

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Location Based Services

A range of services that are provided to mobile subscribers based on the geographical location o...

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Lottery

A lottery is a game that includes a prize, a game of chance, and consideration. Federal legislat...

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Link remarketing

also known as remarketing URLs or retargeting URLs, refers to a marketing technique used to targe...

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Lockback Window

The lockback window in mobile app development refers to the period during which an app remains ac...

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Limit Ad Tracking

Limit Ad Tracking (LAT) is a privacy feature on mobile devices that allows users to opt out of pe...

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Last Click Attribution

Last Click Attribution is a digital marketing attribution model that assigns credit for a convers...

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M

Mastertone

Audio sourced directly from recorded music tracks and encoded for mobile devices with a high fid...

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Meta Description

The meta tag that describes the page’s content – especially relevant to mobile spiders.

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MO or MT Billing

The tagging of a tariff to the MO or MT SMS message of a PSMS service for billing purposes.

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Mobile Community Service

A service accessible from a mobile device which may include, but is not limited to, the followin...

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Mobile Dating

Social networking via a mobile community, application or web site for the purpose of dating

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Mobile Marketer

All companies within the mobile ecosystem, including: Advertisers, Aggregators/Distributors, Carr...

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Mobile Message

SMS and/or MMS message sent to a handset but does not include advertisements delivered on WAP s...

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Mobile Search

Executing a search via mobile Internet.

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Mobile Subscriber

A consumer that enters into an agreement with a Carrier. Once executed, the agreement requires t...

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Mobile Web

The Mobile Web is a channel for delivery of web content, which offers and formats content to use...

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Mobisode

Trademarked term owned by NewsCorp/ Fox Broadcasting Company to describe original, made-for-mobil...

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Mpeg Audio Layer 3

An audio compression format to greatly reduce the amount of data required to represent the audio...

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Musical Instrument Digital Interface

A standard used to represent musical information in a digital format. They can be recorded and p...

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Mobile attribution

What is mobile attribution? In the simplest terms, mobile attribution ties app installs to market...

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Multi-touch attribution

The number of touchpoints between prospect and brand before conversion or sale can vary from anyt...

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Menu

Any list of selections that are accessible using either the left or right soft key while inside ...

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MMS Banner

A transparent advertising screen image that is inserted with text onto an MMS message. This imag...

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Mobile Advertising

A form of advertising that is communicated to the consumer/target via a handset. This type of ad...

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Mobile Content

Entertainment, sports and news information and games delivered via any wireless media type in a ...

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Mobile Games

A game created for and played on a handset or handheld computer. The majority of mobile games a...

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Mobile Marketing

The use of wireless media as an integrated content delivery and direct response vehicle within a...

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Mobile Messaging Program

Multiple mobile messages, usually delivered as part of a coordinated campaign.

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Mobile Shorts

Original, made-for-mobile programming/episodes. Usually created by TV networks and movie studios...

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Mobile Terminated Message

An SMS/ MMS message received to a mobile device.

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Motion Picture Experts Group

A compression technology for voice and video, which allows these forms of information to be tran...

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Mono Tone

An old-style ringtone based on previous generation technology, that plays one musical note at a ...

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Multimedia Messaging Servic

Standard for telephony messaging systems that enable the sending of messages that include multim...

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MAU (MONTHLY ACTIVE USERS)

a metric that shows the number of unique users who are interacting with your app monthly

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MOBILE APP

an application which is installable and useable on mobile devices

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MOBILE NETWORK

the basic infrastructure of mobile operators which allows for voice and data transfers through th...

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Messaging

Collectively, SMS and MMS messages sent to mobile phones/devices. This definition does not inclu...

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MMS Message

A message sent via a Multimedia Messaging Service that contains multimedia objects

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Mobile Content Advertising

This is typically an SMS message that either: a) contains advertising text; or b) points mobile s...

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Mobile Greeting Card

A mobile greeting card comprised of media file/s such as a graphic or video clip, which may eith...

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Mobile Marketing Program

Any marketing or advertising program distributed via a handset. This includes, but is not limite...

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Mobile Originated Message

An SMS/ MMS message sent from a mobile device.

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Mobile Station International ISDN Number

MSISDN

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Mobile TV

Television/Video programming formatted for the mobile screen. Program is streamed or broadcasted...

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Mobile Virtual Network Operator

A mobile service provider that leases/ uses the network infrastructure of a major mobile carrier...

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MP3 Tone

Ringtone created from MP3 formats. Can only be utilized on MP3 supported handsets

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Multiplayer Mobile Game

Mobile game that can be played simultaneously by several players at the same physical location o...

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Mobile Measurement Partner (MMP)

A Mobile Measurement Partner (MMP) is a third-party provider that specializes in tracking and ana...

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Mobile Fraud Detection

Mobile fraud detection involves the use of technologies and strategies to identify and prevent fr...

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Mobile Ad Fraud

Mobile ad fraud refers to deceptive activities aimed at exploiting mobile advertising campaigns. ...

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N

NeuStar

The commercial company that manages the directory of common short codes, which are rented out fo...

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Non-Personally Identifiable Information

Information that may correspond to a particular person, account or profile, but is not sufficien...

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Non-organic install (NOI)

What are NOIs? Non-organic installs happen when a user chooses to download and install an app aft...

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Notice

An easy-to-understand written description of the information and data collection, storage, mainte...

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NATIVE APP

an app which is developed for a specific device or a platform

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NET PROMOTER SCORE (NBS)

a metric indicating the level of loyalty of an app’s user on a scale of 1 to 10

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NON-INCENT TRAFFIC

a traffic coming from ads that don’t include a reward as distinct from incentivized traffic

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Number Portability

The requirement set forth by federal legislation that allows consumers of mobile communication s...

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O

Off Portal

Point of sale/access on the mobile network, but outside of the carrier’s “walled garden”/ portal...

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Offer Based Ad

A clickable advertisement with a discount/offer for a product or service.

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OEM ADVERTISING

Mobile publishers have many opportunities to reach mobile app users directly on OEMs with partner...

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OEM APPS

In the mobile industry, OEMs refer to companies that manufacture their phones in their own factor...

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OEMS

OEM stands for “Original Equipment Manufacturer.” OEM means a company whose products are used in ...

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OPT-IN

permission is given by mobile app users for subscription

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OPT-OUT

refusal of a mobile app user for a subscription of any kind of texting

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OPTIMIZATION

making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase...

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ORGANIC UPLIFT

indicating the percentage of increase in organic download between before and after an ad campaign

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Organic Install

An organic install refers to the natural acquisition of new users or app installations without pa...

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P

Push notifications

Real-time messages sent to users' devices, keeping them informed and engaged with updates, promo...

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PAY PER DOWNLOAD

an acquisition technique based on the cost of a single download

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PERSONALIZATION

tailoring the mobile app according to the needs of each user

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PREVIEW (APP PREVIEW)

a video explaining the app and emphasizing benefits of an app in app store pages

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PUSH NOTIFICATION

a communication technique to remind the app itself by sending alerts or messages

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Purchase fraud

What is purchase fraud? Similar to brick and mortar stores and online shops, there are actors loo...

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Postback

In digital advertising, a postback is a callback that occurs when a specific event takes place wi...

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R

Reattribution window

A reattribution window refers to a set period of time set during which a user re-installs an app.

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Retention Rate

What is retention rate? Retention rate is the percentage of customers who continue to use your se...

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REAL TIME BIDDING (RTB)

a real time auction of ad impressions that provides highly qualified users

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RETARGETING

directing the visitors to download and use your app

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ROI

ROI is measuring and comparing the return gained with the monetary investment made gained through...

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Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a metric that measures the effectiveness of advertising campaigns. I...

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Re-engagement

Re-engagement involves reconnecting with inactive users to reignite their interest and encourage ...

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S

SKAdNetwork (SKAN)

SKAdNetwork (SKAN) is a framework introduced by Apple for measuring the effectiveness of ad campa...

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SCREENSHOT

visuals including captures of your app to use in app store pages

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SESSION INTERVALS

a metric showing how frequently your one user open the app by calculating the time between the la...

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SESSION LENGTH

how much time that a user spent in your app

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SOCIAL MEDIA CAMPAIGN

a campaign that is created in a social media platform like Facebook or Instagram to increase bran...

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SDK spoofing

What is SDK spoofing? SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud,...

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Session

In the context of mobile apps, a session refers to the period of time during which a user interac...

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T

TARGETING

differentiating the potential users according to specific criterias to increase the efficiency of...

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THIRD PARTY TOOLS

tools to see and measure the in-app events and performance metrics

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U

USER EXPERIENCE (UX)

simplicity performance that a user experiences while using and navigating your app

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USER INTERFACE (UI)

app parts of a mobile app in terms of design that a user experiences

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User Acquisition

Mobile app user acquisition refers to the process of acquiring new users or customers for a mobil...

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Uninstall Tracking

in the context of software or mobile applications, refers to the process of monitoring and record...

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V

VISIBLITY

a score that measures how visible your app in app stores

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blogs

app-segment-to-fb-audinace-how-it-works-and-benefits

mobile-marketing

October 24, 2023

App Segment to FB audinace – how it works and benefits

📱💼 Boost Your Facebook Advertising with App Segments and Custom Audience Syncing! 🚀✨ Did you know that you can take your Facebook advertising strategy to new heights by harnessing the power of App Segment and custom audience syncing? Let’s dive into how it works and the benefits it brings! 🔑 […]

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unleash-the-power-of-data-to-reduce-churn-and-boost-user-retention

mobile-marketing and product

October 6, 2023

Empower Your App’s Success with Uninstall Tracking

Introduction Uninstall tracking refers to the process of monitoring and recording instances when users uninstall a mobile application from their devices. It is essential for mobile apps for several reasons: Track User Behavior: Our cutting-edge tracking tools reveal user behaviour patterns, helping you identify pain points and optimize your app […]

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app-segment-to-face-book-custom-audiance

mobile-marketing

September 27, 2023

Optimize Your Marketing: Sync App Segments with Facebook Custom Audience

📱💼 Maximize Your Advertising Impact with App Segments for Facebook Custom Audience Syncing! 🚀✨ Did you know that you can supercharge your Facebook advertising strategy by leveraging app segments for custom audience syncing? Let’s explore the benefits! 🔑 Increased Relevance: App segments allow you to create highly targeted custom audiences […]

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