Apple is disrupting mobile marketing with its updates. Now there’s one feature that has been on the developers’ & marketer’s table for more than a year: Apple’s App Tracking Transparency policy. aka, permission-based IDFA tracking.
As we mentioned on our previous weekly news blog, let’s take a small sep back and see what happened so far:
- Apple announced ATT (App Tracking Transparency) feature for the upcoming updates, which shook the mobile industry. The feature was giving the users the ability to control & see which app was tracking which data. At the same time, Apple asked the users permission when entering the app if they allow the app to track her/his data.
- Mobile marketers & most of the apps protested the announcement based on the foreseen damage to their business models. On the other hand, Apple users were optimistic and supportive.
- Apple didn’t step back and released the feature.To see the applications & have a all-in-one view, check our infographic: