Marketing automation is an essential asset for today’s entrepreneurs. It’s not only used to automate and speed up multiple processes, but it also restructures and defines marketing campaigns and workflows.
The impact of marketing automation goes beyond automating repetitive tasks. It simplifies business operations, helps business owners nurture relationships, and gets them more revenue with fewer costs.
Learn more about mobile marketing automation.
To wrap up what marketing automation does, we’ll display some of its most significant benefits to see how it can boost your business:
- Additional Gain
- Leads Flow
- Lower Costs
- Better Data Management
- Personalized Marketing
- Advanced Marketing Process
Marketing Automation for Additional Revenue
One of the great benefits of using marketing automation software is increased revenue. The assortment of lead and data management can increase your return on investment by making your business more scalable, improving sales, and reducing time.
With the number of marketing channels continually increasing and becoming more intricate, marketing automation is the perfect solution to effectively connect with all of their customers and attract more, with a wise budget and a higher ROI than ever.
Want a cost-efficient marketing automation system? Check Appgain prices.
Generate and nurture leads.
According to the latest research, over 30% of sales activities can be automated. And you already know that consistent lead generation is crucial to your business development. So, the automation of procedures between marketing and sales allows you to concentrate more on formulating strategies that generate and nurture promising leads. In other words, with more prospects, you can land more customers.
And the statistics of sales and marketing automation agree. Those who have adopted marketing automation consistently report sales uplift potential of up to 10 percent.
Marketing automation software can set up lead scoring for you, which will notify your sales team when a lead goes from a potential client to a sales-qualified lead.
Reducing Costs With Marketing Automation
If you’re using the right marketing automation software, it’s like having one employee do the manual work of over 30 employees.
Automating the marketing process allows customers to self-qualify themselves in their own time, without sales pressure, which is a better nurturing experience for the potential buyer.
Businesses can expect to save up to 75% in manual lead processing, as an alert is triggered when a prospect is ready for a close, and your sales team can be instantly in contact with them, empowered with all the information they need to close.
Businesses that utilize marketing automation software can save money, get more profitable clients, and better understand customer needs using the detailed data they get. They also enjoy greater brand loyalty and upsell opportunities with no effort at all!
Better Data Management
We’ve already mentioned that a marketing automation platform will keep track of your leads and their engagement with your site or mobile app. This means that managing your data is easier than ever, as it is updated automatically.
A sales and marketing automation platform is a great solution to gauge marketing campaigns and predict consumers’ attitudes or reactions, providing you with the needed input to make the right decision.
Marketing automation software will allow your team to create more personalized content through segmentation capabilities and reporting.
With marketing automation, you can target your customers on multiple channels, like social media, search ads, or email campaigns.
How does marketing automation facilitate this process?
Marketing automation turns your web visitors into leads, and once you know them, you can segment them by behavior or characteristics.
The entire process of lead nurturing should be personalized, but that’s not all. The importance of personalized marketing strategy and content continues after your leads have become active customers or users; they’re now targeted with personalized messages to guide them to certain actions, engage them better, or even update them with any news.
Advanced Marketing Process
Many marketing automation systems have drag-and-drop interfaces that enable you to create effective email campaigns, social media campaigns, and landing pages easily, even if you are not technically proficient or an expert in creative design. Businesses can save multiple hours per week by automating several tasks.
With the immense benefits marketing automation holds for companies’ growth, it’s no surprise that the global marketing automation market is expected to grow by 9.8% from 2020 to 2027. However, a unique benefit of software like Appgain is the level of personalization tailored to your business needs.
If you want to boost your business and start utilizing marketing automation, Appgain can offer a package that includes marketing automation and integration with all of the following features:
- Automated Omni Channel messaging
- Analytics: detailed analytics for each user automation event
- iOS and Android SDK: easily integrate it with your app
- Automation Scheduler
Get all these features and more with Appgain Marketing Automation.