food delivering apps have gotten much attraction in the last couple of years, things like Zomato, Postmates, HungerStation, Otlob are achieving high revenue records and they’re acquiring more and more customer by the day, which is a good thing, but what about the restaurants? does this growth in the market of food ordering mean they’re achieving more revenue?
The obvious answer is yes, but it’s not all pink, that’s because these applications take a percentage from the restaurants themselves, so let’s say that a restaurant sells a meal for 100, and the App like Zomato takes a percentage, let’s say 15%, that means that the restaurant makes 85 and not the full 100, and that doesn’t make the restaurants happy, because at a large scale it means that they’re paying a lot of money for the application.
Imagine how many restaurants he’s dealing with? and many of them don’t like sharing their revenue with an application that only delivers the orders.
And since we’re in 2019 it means that everything has a solution now, so we at Appgain developed a solution called smart retargeting that would help in the case of wanting to get higher quality or decrease the costs of the marketing campaigns, but you might ask what’s smart retargeting?
Smart retargeting is a remarketing solution specially designed for Restaurants and retailers to help them make more revenue from their stores with the help of our tools, now you might ask what are these tools or channels that we use to smart retarget customers?
- Dynamic QR Code
- Web Push
- Mobile Landing Pages
- Insta Links
- Customers Analytics
- Social Media Retargeting
- Digital Invoices
- Marketing Automator
Combining all of these tools would help you achieve better results for your restaurant because it’s a complete solution no just a QR or not just a Link
How would Smart Retargeting help me?
When you’re a business owner, you’ll find it easy to use smart retargeting solution, simply because it’s easy to reach your user, through an offer maybe? a survey, a QR, or their phone number, if the application allows it when you get your customer’s number in your DB, you initiate the retargeting sequence.
All you have to do is to send your customer a deep page link, in an SMS or include it in an offer, a QR code to scan, once they open your deep page you collect their pixel code which lets you show them your ads on their social media, and if they didn’t convert from your ads on social media, push notifications is always a great tool to reach your users and engage them, and occasional SMS campaigns with like limited offer or an announcement could do tricks, nonetheless E-mails. and that way Zomato is out of the picture and without them knowing
and of course, let’s not forget about analytics, track your marketing campaigns, track your users’ LTV
5- Mobile Deep pages & referrals “a Toolbox for a Mobile Customer Lifecycle”
Smart deep links
You might think oh come on how useful user referral is? And you’d be very surprised of how much is it impacting on a business that could be, for an example Dropbox grew 3900% by implementing a simple referral program, read the case study here
Mobile deep pages
Wouldn’t it be awesome if you could make the user see what you see? Know what you know? Well that’s the case with Smart Deep Links give the user a taste of your offer, a snippet of your app, make the user curious to download your app!
Stop wasting your revenue with Apps like Zomato and keep your revenue in the house!