Facebook is the largest marketing platform in the world, with over 2 billion users on it, it’s really what a marketer would call a big fish for retail marketing. You simply can not ignore it if you want to make more sales.
But the biggest problem is targeting the right audience, and that’s where the real catch lies, so when you create your ad on Facebook you set up your parameters, and you start running your ad, but what exactly guarantees that your Ad would make the right impact for the money?
Retail advertising gurus run ads all the time, but no one sees the breakthrough in the sales curve? That’s because not all the people on Facebook are willing to buy from you, and there lies the big problem!
Retargeting is the key!
Choosing the right audience who are willing to buy from you is a very successful retail strategy, and that where this blog comes to shine, you most likely are ready to buy when you get into a retail company, a store, a food franchise or a coffee shop.
Are you just at the cashier giving him your order and paying right?
As a marketer, this moment is what they worked hard for, but what if you could guarantee that you could make this moment happen again and again, but how is that you might ask yourself.
Facebook Retail Marketing?
Well the tie between us and our mobile is so strong, and a big part of that is our connection to social media apps like Facebook, and Facebook knows that well it analysis your data, and a big part of its retail marketing strategy is tracking people’s behavior and that where he creates the Facebook pixel.
The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some action on your website.
It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.
Now it’s time for QR
So that’s the Facebook, but where does the QR come into play in this blog?
Well, simply the QR code is a 2D scan-able graphic that could direct you to do a lot of things, open a website or make a phone call, but QR scan has been around for so long, how it could be used to make retail marketing on Facebook more efficient and drive even better results?
In-store promotion marketing: Make more sales!
Well, that’s quite simple, when your customer is at the buying moment, you could make him an offer he can’t refuse, give him a coupon with an offer in it, that’s it! Simple yet effective in-store promotion idea.
Okay that’s not all of it, but it’s that simple, all you got to do is to generate a QR code that leads to a deep page that you’ve created especially for this in-store offer, what this page does is that offers your customer the offer, and prompt him to be a notifications subscriber.
And the big fish in the room is that this deep page could collect their Facebook pixel which allows you in the future to retarget them accurately and that way you make sure you’re retargeting the right people.
That way next time you do your next marketing campaign you find better results, and you also steer up the power of mouth, because usually people don’t drink or eat alone, even if the other person didn’t order anything he might scan your QR code out of curiosity, and that way you’re able to expand your revenue stream with ease!
Appgain is your tool to make more sales using QR codes and omnichannel marketing
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