In Mobile App space, User acquisition is a crucial driver for success. Still, the question is how to get quality installs, how to use your budget to acquire only best users aka good leads, what’s the first thing you do?
Yep, google it. I mean google has all the answers… right? That might be the case, but that’s a question for a different time, so what did you find when you googled mobile attribution, “Adjust” that’s right.
Adjust is a well-known mobile attribution platform with very well known customers, it has tailored toolbox to help its customers, but are they a “Mobile marketing Swiss army knife”? That’s what we’re discussing here today.
Adjust it does a great job as mobile attribution platform, however, for an App to succeed it still need to address many challenges in mobile user lifecycle like retargeting at every stage in the funnel, Reducing Churn and Boosting Engagement as well.
Also, for Startup App marketers, the cost of 129$/m for Mobile attribution is a considerable investment.
That’s why we made appgain.io!
At Appgain.io, we offer a Basic level of Mobile attribution plus many other tools for getting the app discovered, automating user engagement and personalized their onboarding, etc.
Let’s put all of our comparison in the form of a table, so it’s easier for you to read?
|Mobile Deep Linking|
A short link sends the user to a specific page inside an app, even if the app is not installed.
Detect each user acquisition channel, can identify from where you got highest LTV App users.
|✅ Tracking URLs||✅|
|Campaigns Link Retargeting |
use email marketing to Retargeting those opened the link but never installed the app
|Push, Web SMS, Email Notifications||✅||❌|
|App Marketing Automaton||✅||❌|
|Users Advertiser Id collection||✅||✅|
|Rich User Profile||✅||✅|
Track and analyze app uninstalls and reasons for it.
I’m not going to discuss every single one of those features as this comparison while turn out to be a long one, so let’s keep it simple Appgain and adjust provide some similar products. Still, there are a couple of crucial differences between the two.
1- One-stop shop
Like a swiss knife concept, you’ll have everything in there, getting all of your stuff from one place is useful and cheap because all of your data are in-house. That’s why we have two billing options, each tailored for a specific audience.
Work smarter not harder right? If you find someone who packs a punch and gives you everything you need, why would you go and search for multiple persons to provide you with the same services?!
Well, if you’re a small to a medium-firm the higher the price the counterintuitive it gets for you, you might not want to overkill it you might need essential services at an affordable price, then Appgain.io is the way to go.
3- Mobile Deep pages & referrals “a Toolbox for a Mobile Customer Lifecycle.”
Smart deep links
You might think oh come on how useful user referral is? And you’d be shocked of how much is it impacting on a business that could be, for an example Dropbox grew 3900% by implementing a simple referral program, read the case study here
So if you’re a mobile-first entrepreneur or indie app hacker, Appgain provides you with what you want without breaking your bank.
Claim your trial now and give our All-in-one platform a test drive, have any questions ? chat with us!