Every app now has to be on top of it’s game to catch your user’s attention, right? Keeping app engagement rate high by doing an omnichannel marketing campaign is crucial to your app, simply you need to be an app marketing guru to compete in the app market
By now you know that app users have a small attention span rate, they get distracted easily, and if you want to compete with the big names in the market you need to be doing your best, not just your app performance but you’re marketing effort should be on point, going all out with an omnichannel to your users.
and you need to be taking into considering the AARRR model, you need to get to the acquisition part, get user’s attention and stand out from the crowds, and then you need to activate your users and keep up with him so he doesn’t forget about you, then you need to keep him coming back, which is the retention phase, and how do you get money from your users which the revenue pahse, and last but not least you have referral which is all about getting users to invite users to your app!
MoEngage Is a well-known Mobile app marketing platform, that specializes in AARRR, with different tools in its arsenal it secured its place in a lot of countries like the UAE and India.
Although MoEngage does a great job in doing a good job in communication channels, for an App to build a solid connection with its users’, it needs everything to be interconnected, and not just a lot of tools in your account, you need everything to have a connection to everything.
In addition to indie App marketers, they don’t show clear pricing on their website!
That’s why we made Appgain.io!
At Appgain.io we offer Notifications, Deep linking, and many other tools for getting the app discovered, automating user engagement and personalized their onboarding, etc.
let’s put all of our comparison in the form of a table so it’s easier for you to read?
|Mobile Deep Linking|
A short link sends the user to a specific page inside an app, even if the app is not installed.
Detect each user acquisition channel, can identify from where you got highest LTV App users.
|✅ Basic Level||❌|
|Mobile Deep Pages|
Get your app content discovered in the google search, let your users preview your app content even before they install it.
|Web Push Notifications||✅||✅|
|App Marketing Automaton via SMS, Email, App Push and Web Push||✅||✅|
|Users Remarketing with Pixel tracking and Push even if they removed the app||✅||❌|
|App Push Conversion tracking: who opened, dismissed it or converted?||✅||✅|
|User Funnels and Cohorts||✅ Powered by Countly||✅|
|Flows/Visuals||✅ Powered by Countly||❌|
|Rich User Profile||✅ Coming Soon||❌|
Track and analyze app uninstalls and reasons for it.
|✅ Coming Soon||❌|
I’m not going to discuss every single one of those features as this comparison while turn out to be a long one, so let’s keep it simple Appgain and MoEngage provide some similar products but there are a couple of key differences between the two.
1-Notifications Campaign Performance
Analyze the performance of your notifications to know what made a better impact to improve! with scheduled notifications to deliver your notifications at a steady pace.
Like a swiss knife concept, you’ll have everything in there, app engagement, retention, and omnichannel communications tools, All that you need stuff from one place is useful and cheap because all of your data are in-house.
Work smarter not harder right? If you find someone who packs the punch and gives you everything you need, why would you go and search for multiple persons to give you the same services?!
Well, if you’re a small to a medium-firm the higher the price the counterintuitive it gets for you, you might not want to overkill it you might need basic services at an affordable price, then Appgain.io is the way to go.
5- Mobile Deep pages & referrals “a Toolbox for a Mobile Customer Lifecycle”
Smart deep links
You might think oh come on how useful user referral is? And you’d be very surprised of how much is it impacting on a business that could be, for an example Dropbox grew 3900% by implementing a simple referral program, read the case study here
Mobile deep pages
Wouldn’t it be awesome if you could make the user see what you see? Know what you know? Well that’s the case with Smart Deep Links give the user a taste of your offer, a snippet of your app, make the user curious to download your app, with deep pages increasing your engagement rates couldn’t be easier!
Who do I go with?!
Well, it’s a no brainer at this point that Appgain is that right solution for you if you’re looking into app engagement, you get all that you need in one place, keeping your data organized and in one place, offering you more features with less cost! we understand how marketing could be frustrating for you and that’s why we built appgain, to keep all of your data together
So if you’re a mobile-first entrepreneur or indie app hacker, Appgain provides you with what you want without breaking your bank.