What is a Smart Deep link?

A hyperlink  allows app developers and mobile marketers to create a single link that sends the user to a specific page inside an app, traces every step in user journey  from the click, installs to recurrent deep link opens with built-in detailed analytics

smart deep linking

Key Benefits

For App Developers

For Marketers

Deep pages app installs use-case

This will help you to reduce the returning users, because it make sign up step more likable for user more than in the past.

Deep pages app installs use-case

Are you sending weekly email digest of your app offers to your users? Did you know that email campaigns with mobile deep links produced more 50% conversion rate?
Embrace this channel to send your highest value mobile customers straight into your app for the highest possible net gain.

Deep pages app installs use-case

Using Smart Deep Link with your multi-channel marketing campaigns boosts your user’s conversion to install the app and engage with it, as it offers powerful link generation, referral tracking, attribution, deferred deep linking. These links worked whether they are clicked on mobile or desktop and directly connect the user to the target content after the install.

Deep pages app installs use-case

Your app content is viewable and shareable over any channel; because Smart Deep links implement social media cards for better user experience while using social media over desktop and mobile. In all cases, your app content is feasible.

Deep pages app installs use-case

Smart Deep links help you effectively advertise within the app content. You can also customize the user’s experience with the option to show an App Content Preview on the web to improve installation conversion.

Deep pages app installs use-case

Increase SMS marketing Conversion by using smart deep links in your SMS campaigns,  Smart Deep Link, automated routing actions, produce more user-friendly and interactive SMS.
With Deep linked SMS, Smart Deep links cut your costs by more than half! also, boost your conversion rates by enhancing usability.

Deep pages app installs use-case

Set your mobile payment scheme to be more user-friendly with deep linked SMS, Whats App or Emails that direct the user to pay by SMS on Mobile and to pay by Credit Card on a desktop.

what is deep linking
Smart Deep Linking VS Deep Linking

Smart Deep Linking VS Deep Linking

Deep links only work if your users have the app installed. If they don’t have it installed at the moment they are opening the deep link, then the deep link will direct them to a fallback or an error page.

What makes smart deep link differs?

Smart deep links are capable of directing your users to the app even if they don’t have it installed yet! When a user opens a smart deep link that leads him/her to a specific page inside the app without having the app itself, the smart deep link will take them to the app/play store to the download CTA, then will automatically direct them to the deferred page they were try to open at the first place.

Universal Redirector
Reach your user wherever they are

Universal Redirector
Our mobile deep linking enables you to route app users to the optimal location based on their device type(ios/android), location and whether they have your app installed.
where you can have specific automatic routing for each device platform, with a single short link

App Store Routing
For mobile users who do not have your app installed, route them to correct app store with a single link, reducing friction in the acquisition.

Deferred Deep linking
After a new user has installed your app,  automatically route their flow to marketing campaign desired location in the app (not just to the default home screen).

Deep linking
If a user already has your app installed, route them directly to the optimal location in the app.

universal links
app install attribution

Closed Loop Attribution
Know your app installs the best channel

We give you full visibility into where new app users are coming from using unique fingerprinting technology. Appgain ties the source of acquisition with downstream events to provide you with full visibility into your organic and viral marketing efforts.
From click to install to in-app actions, Appgain measures your full user conversion funnel.

We track:

  • Clicks 
  • App Installs 
  • Deep Link open
  • User Acquisition Channel (Email, SMS, Social, Web)
  • UTM Parameters or  Custom Parameters 
  • Location for each click
  • userId for each click
Appgain smart deeplink Metadata Passing


  • flexible Redirection - universal links

    Flexible Redirection

    Any redirection action can be defined on per platform (Send SMS, Open WebPage, Send Email, etc.)

  • social media preview

    Social Media Preview

    preview content on social media share, for better click rate, customizable per link

  • automated-cta icon

    Automated CTA

    as soon as links opened, it automatically routes the user to predefined routes.

  • Deep Linking Builder

    Deep Linking Builder

    Ready-Made Redirection Actions for Sending SMS – Sending e-mail – Making phone calls – Posting tweets

  • Mobile Deep Pages analytics icon


    trace hits, user location, device and os, acquisition channels

  • Deep Linking closed-loop

    Closed Loop Attribution

    Visibility of user acquisition channel and journey from the start all through to installation and conversion.

Who uses Appgain.io Mobile Deep Links