What are Push Notifications?
Push Notifications are those messages that pop-up on users’ mobile screens telling them some new updates about your app, sell them something, or just reminding them of revisiting the app. They are smart notifications that can be featured anytime and anywhere on mobile phones, it can be featured even if the user is not using the app.
Having clues about Consumer Behavior
Through tracking your already sent push notifications and analyzing users’ reactions to each, you will have a clue about the 5Ws that drives your users’ actions. By knowing the Who, what, why, when and where, you will be able to build up a strong base of well-targeted loyal consumers.
Highest conversion rates
This is probably the most significant advantage of push notifications. while numbers differ according to each industry, App push notifications are considered one of the top converting marketing tool that is totally capable of boost sales ROI for any given online business. App push notifications have conversion rates as big as 30% with web push and 40% with mobile app.