Appgain Knowledge Hub for Digital Marketers

Location Based Services

A range of services that are provided to mobile  subscribers based on the geographical location of their  handsets within their cellular network. Handsets have  to be equipped with a position-location technology such  as GPS to enable the geographical-trigger of service(s)  being provided. LBS include driving directions, information about certain resources or destinations within  current vicinity, such as restaurants, ATMs, shopping,  movie theaters, etc. LBS may also be used to track the  movements and locations of people, as is being done  via parent/ child monitoring services and mobile devices  that target the family market




April 25, 2024

Marketing CRM: A Game Changer for Businesses – APPGAIN

Introduction to Marketing CRM In an era where customer engagement defines business success, Marketing Customer Relationship Management (CRM) emerges as a pivotal tool for companies aiming to foster stronger connections with their clientele. Marketing CRM goes beyond traditional customer management; it integrates sales, marketing, and customer support activities, and gathers […]

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April 24, 2024

The Customer Retention: Keeping Your Customers Coming Back for More

In the ever-competitive world of business, acquiring new customers is crucial. But what about the ones you already have? Customer retention, the art of keeping your existing customers engaged and loyal, is just as important, if not more. Loyal customers are the backbone of any successful business. They spend more, […]

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company and general

March 6, 2024

APPGAIN in 2023 in 2023: A Year of Innovation and Growth – Empowering E-commerce Businesses   The e-commerce landscape is constantly evolving, and staying ahead of the curve is crucial for sustained success. At APPGAIN, we’re dedicated to providing you with the tools and solutions you need to thrive in the ever-changing […]

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