Glossary of Marketing Terms |Location Based Services

Glossary

Appgain Knowledge Hub for Digital Marketers

Location Based Services

A range of services that are provided to mobile subscribers based on the geographical location of their handsets within their cellular network. Handsets have to be equipped with a position-location technology such as GPS to enable the geographical-trigger of service(s) being provided. LBS include driving directions, information about certain resources or destinations within current vicinity, such as restaurants, ATMs, shopping, movie theaters, etc. LBS may also be used to track the movements and locations of people, as is being done via parent/ child monitoring services and mobile devices that target the family market

blogs

app-segment-to-fb-audinace-how-it-works-and-benefits

mobile-marketing

October 24, 2023

App Segment to FB audinace – how it works and benefits

📱💼 Boost Your Facebook Advertising with App Segments and Custom Audience Syncing! 🚀✨ Did you know that you can take your Facebook advertising strategy to new heights by harnessing the power of App Segment and custom audience syncing? Let’s dive into how it works and the benefits it brings! 🔑 […]

unleash-the-power-of-data-to-reduce-churn-and-boost-user-retention

mobile-marketing and product

October 6, 2023

Empower Your App’s Success with Uninstall Tracking

Introduction Uninstall tracking refers to the process of monitoring and recording instances when users uninstall a mobile application from their devices. It is essential for mobile apps for several reasons: Track User Behavior: Our cutting-edge tracking tools reveal user behaviour patterns, helping you identify pain points and optimize your app […]

app-segment-to-face-book-custom-audiance

mobile-marketing

September 27, 2023

Optimize Your Marketing: Sync App Segments with Facebook Custom Audience

📱💼 Maximize Your Advertising Impact with App Segments for Facebook Custom Audience Syncing! 🚀✨ Did you know that you can supercharge your Facebook advertising strategy by leveraging app segments for custom audience syncing? Let’s explore the benefits! 🔑 Increased Relevance: App segments allow you to create highly targeted custom audiences […]

Learn more