glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

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Location Based Services

A range of services that are provided to mobile  subscribers based on the geographical location of their  handsets within their cellular network. Handsets have  to be equipped with a position-location technology such  as GPS to enable the geographical-trigger of service(s)  being provided. LBS include driving directions, information about certain resources or destinations within  current vicinity, such as restaurants, ATMs, shopping,  movie theaters, etc. LBS may also be used to track the  movements and locations of people, as is being done  via parent/ child monitoring services and mobile devices  that target the family market

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personalization-at-scale-how-appgain-helps-you-speak-1-on-1-to-thousands

Personalization at Scale: How Appgain Helps You Speak 1-on-1 to Thousands

Modern customers expect more than just a name in a message. They want offers that match their behavior, timing that fits their habits, and recommendations that feel tailor-made. The challenge? Doing that for thousands — without doing it manually. This is where Appgain comes in. With behavioral segmentation, smart automation, and AI-powered workflows, you can …

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training-ai-personas-how-to-build-bots-that-feel-human

Training AI Personas: How to Build Bots That Feel Human

In 2025, it’s no longer enough for bots to just answer. They need to connect. The future of AI communication lies in human-like personas — bots that respond naturally, carry context, and reflect your brand voice. Whether you’re building a WhatsApp assistant, a sales agent, or a support bot, the secret is in how you …

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push-notifications-vs-whatsapp-which-drives-better-re-engagement

Push Notifications vs. WhatsApp: Which Drives Better Re-Engagement?

In the world of re-engagement, one message can make the difference between a lost user and a returning customer. But which channel delivers better results — Push Notifications or WhatsApp? This article compares both channels across open rates, user experience, and use cases — and shows how to get the best of both with Appgain. …

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