glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

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Integrated Digital Enhanced Network

A wireless technology developed by Motorola,  which combines the capabilities of a digital cellular  telephone, two-way radio, alpha-numeric pager, and  data/fax modem into a single network. iDEN operates  in the 800MHz, 900MHz, and 1 500MHz frequency  bands, and is based on TDMA and GSM architecture it places more users in a given spectral space,  compared to analog cellular systems. iDEN networks  are used by various carriers all over the world, and by  Nextel and Southern LINC in the USA. 

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AI Overviews and SEO: How to Protect Your Brand

Don’t Let Google’s AI Rewrite — or Ruin — Your Message. Here’s the truth no one wants to say out loud: Google’s AI Overviews are changing how your brand is seen online — whether you like it or not. One update, one bad summary, and your carefully crafted content becomes a generic answer with zero …

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The Rise of AI Marketing Tools: What They Mean for You

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AI Marketing in 2025: How Appgain Helps Brands Win

“AI Is the New CMO: Are You Ready?” 78% of marketers already use AI. Are you still guessing?In 2025, AI is not a “future trend.” It is the present reality. From segmentation to automation and personalization, AI is already rewriting the rules of marketing. If you’re not using it, you’re simply getting left behind. According …

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