glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

Download video

In this instance, the video file is downloaded to the  handset completely before the handset starts playing  it. Since the video is played when fully received on  the handset, an ad server cannot detect whether the  video content and ads are actually watched in their  entirety. Due to the nature of the underlying technologies used, the quality of the received video files is as  good as the quality of the source file on the network  servers. Since the video files are stored complete on  the mobile handset, copyright concerns are more apparent here. The most popular underlying technology  is OMA download.

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