glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

Data Charging

The cost of using the mobile network for data services. The 

two main charging models are: pay-as- you-use, which is 

effectively metered billing because the charges increase in 

proportion to the amount of data consumed by the user; the 

second method is charging at pre-set rates (over a monthly 

usage period) for pre-determined amounts of data that can 

be consumed. These charges become significant in the 

distribution of rich media content that drives large amounts 

of data across the networks.

blogs

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IHSAN.AE app A Digital Transformation in Philanthropy

Appgain and the Ihsan Charity Association are excited to announce the launch of IHSAN.AE  an innovative digital platform designed to enhance interactions between donors, volunteers, and charitable projects. Leveraging Appgain’s expertise in fintech and marketing automation this platform offers a more efficient and impactful way to support charitable causes. Download […]

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Marketing CRM: A Game Changer for Businesses – APPGAIN

Introduction to Marketing CRM In an era where customer engagement defines business success, Marketing Customer Relationship Management (CRM) emerges as a pivotal tool for companies aiming to foster stronger connections with their clientele. Marketing CRM goes beyond traditional customer management; it integrates sales, marketing, and customer support activities, and gathers […]

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The Customer Retention: Keeping Your Customers Coming Back for More

In the ever-competitive world of business, acquiring new customers is crucial. But what about the ones you already have? Customer retention, the art of keeping your existing customers engaged and loyal, is just as important, if not more. Loyal customers are the backbone of any successful business. They spend more, […]

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