CPC (Cost Per Click)
How do you calculate the cost per click?
In order to calculate the cost per click for each mobile user acquisition campaign, you will need to divide the advertising costs by the number of clicks you receive.
Glossary
Glossary
Appgain Knowledge Hub for Digital Marketers
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March 18, 2025
How E-commerce Brands Use WhatsApp to Boost Sales, Recover Carts, and Engage Customers
WhatsApp is no longer just a messaging app; it has become a powerful tool driving success in e-commerce. Today, brands are leveraging it in innovative ways to enhance customer engagement, boost sales, and improve the shopping experience. Through real-world examples, such as Ways E-commerce Industries Use WhatsApp for Customer Engagement […]
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March 10, 2025
Appgain: Your Trusted Odoo Partner for Scalable Business Solutions
In today’s fast-paced business landscape, companies need integrated solutions to streamline operations, enhance efficiency, and drive sustainable growth. Appgain, a certified Odoo Partner, provides businesses with customized Odoo ERP solutions to manage sales, inventory, accounting, and However, leveraging the full potential of Odoo requires more than just implementing the software—it […]
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March 4, 2025
How to Build a Flexible and Cost-Effective Marketing Dashboard
How I Built a Scalable Marketing Dashboard with Airbyte, BigQuery, and Looker Studio Hi, I’m Mohamed Shaheen, CEO and co-founder of Appgain. Managing our fintech app alongside our e-commerce platform means my days are packed with strategic decisions—from product innovation to customer engagement. One recurring challenge was keeping a real-time […]