Glossary of Marketing Terms |Broadcast video

Glossary

Appgain Knowledge Hub for Digital Marketers

A B C D E F G I L M N O P R S T U V

Broadcast video

Video content is “broadcasted” over a network down

to the consumer’s handset. This allows consumers the freedom to select which content to watch.

With broadcast or multi-cast video, content is a

“one too many” experience and does not suffer the

buffering or downloading issues of other mobile video

platforms. Similar to “traditional” TV, advertising

opportunities exist within commercial breaks. Personalization technology regarding the ad experience

will generally be located nearer to the consumer’s

device (e.g. a handset application) rather than within

the video delivery. Currently there is no global defacto

broadcast technology standard, however the following

technologies are gaining acceptance in the different

regions of the world: DVB-H (Europe), MediaFLO (US)

ATSC M-H (US), DMB, ISDB and SDMB (Asia).

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