glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

Brand safety

What is brand safety?

This term will usually refer to channels excluding sexual content, violence, hate speech, and other harmful content types along these lines.

Why is brand safety important?

Brands are very sensitive as to their representation.

As fraudsters usually look for loopholes and market gaps they could exploit to make a bigger profit, they will often try and place sensitive brand-safe campaigns offering higher payouts in non-brand safe placements, typically available for a cheaper price.

This is where domain or app mimicking could also come into play, as fraudsters will try to present low quality placements as ones of higher quality, by using their names and domains, manipulating server messages in the process. 

blogs

app-segment-to-fb-audinace-how-it-works-and-benefits

mobile-marketing

October 24, 2023

App Segment to FB audinace – how it works and benefits

📱💼 Boost Your Facebook Advertising with App Segments and Custom Audience Syncing! 🚀✨ Did you know that you can take your Facebook advertising strategy to new heights by harnessing the power of App Segment and custom audience syncing? Let’s dive into how it works and the benefits it brings! 🔑 […]

Read More
unleash-the-power-of-data-to-reduce-churn-and-boost-user-retention

mobile-marketing and product

October 6, 2023

Empower Your App’s Success with Uninstall Tracking

Introduction Uninstall tracking refers to the process of monitoring and recording instances when users uninstall a mobile application from their devices. It is essential for mobile apps for several reasons: Track User Behavior: Our cutting-edge tracking tools reveal user behaviour patterns, helping you identify pain points and optimize your app […]

Read More
app-segment-to-face-book-custom-audiance

mobile-marketing

September 27, 2023

Optimize Your Marketing: Sync App Segments with Facebook Custom Audience

📱💼 Maximize Your Advertising Impact with App Segments for Facebook Custom Audience Syncing! 🚀✨ Did you know that you can supercharge your Facebook advertising strategy by leveraging app segments for custom audience syncing? Let’s explore the benefits! 🔑 Increased Relevance: App segments allow you to create highly targeted custom audiences […]

Read More
Learn more