How to improve app discovery
- Benchmark analysis: There are many apps on the market similar to yours. Identifying your competitors, and learning from them is important.
- Press Publications: Find relevant publications to publish articles to increase your brand recognition.
- Explore alternative stores: Choosing the right traffic channel mix is an important factor
- Grow your community: By establishing an active community of enthusiasts, you can grow your outreach.
- Paid advertising: Make use of social media and ad networks by setting up paid advertisements.
- OEM (On-Equip Manufacturing): Be one of the first apps that millions of new device owners see at a time when they’re eager to explore and engage with mobile apps.