glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

App Discovery

How to improve app discovery

  • Benchmark analysis: There are many apps on the market similar to yours. Identifying your competitors, and learning from them is important.
  • Press Publications: Find relevant publications to publish articles to increase your brand recognition.
  • Explore alternative stores: Choosing the right traffic channel mix is an important factor
  • Grow your community: By establishing an active community of enthusiasts, you can grow your outreach.
  • Paid advertising: Make use of social media and ad networks by setting up paid advertisements.
  • OEM (On-Equip Manufacturing): Be one of the first apps that millions of new device owners see at a time when they’re eager to explore and engage with mobile apps. 

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ai-overviews-and-seo-how-to-protect-your-brand

AI Overviews and SEO: How to Protect Your Brand

Don’t Let Google’s AI Rewrite — or Ruin — Your Message. Here’s the truth no one wants to say out loud: Google’s AI Overviews are changing how your brand is seen online — whether you like it or not. One update, one bad summary, and your carefully crafted content becomes a generic answer with zero …

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the-rise-of-ai-marketing-tools-what-they-mean-for-you

The Rise of AI Marketing Tools: What They Mean for You

Let’s stop pretending marketing is still a manual game. The tools have changed. The expectations have changed. And if you’re not evolving with them, you’re getting left behind. According to MarTech’s July 2024 roundup, a new generation of AI marketing tools is shaking up how brands plan, launch, and optimize their campaigns — powered not …

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ai-marketing-2025-appgain

AI Marketing in 2025: How Appgain Helps Brands Win

“AI Is the New CMO: Are You Ready?” 78% of marketers already use AI. Are you still guessing?In 2025, AI is not a “future trend.” It is the present reality. From segmentation to automation and personalization, AI is already rewriting the rules of marketing. If you’re not using it, you’re simply getting left behind. According …

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