glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

App Discovery

How to improve app discovery

  • Benchmark analysis: There are many apps on the market similar to yours. Identifying your competitors, and learning from them is important.
  • Press Publications: Find relevant publications to publish articles to increase your brand recognition.
  • Explore alternative stores: Choosing the right traffic channel mix is an important factor
  • Grow your community: By establishing an active community of enthusiasts, you can grow your outreach.
  • Paid advertising: Make use of social media and ad networks by setting up paid advertisements.
  • OEM (On-Equip Manufacturing): Be one of the first apps that millions of new device owners see at a time when they’re eager to explore and engage with mobile apps. 

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ai-marketing-2025-appgain

AI Marketing in 2025: How Appgain Helps Brands Win

“AI Is the New CMO: Are You Ready?” 78% of marketers already use AI. Are you still guessing?In 2025, AI is not a “future trend.” It is the present reality. From segmentation to automation and personalization, AI is already rewriting the rules of marketing. If you’re not using it, you’re simply getting left behind. According …

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ai-driven-sales-on-whatsapp-multilingual-bots-analytics-personalization

AI-Driven Sales on WhatsApp: Multilingual Bots, Analytics & Personalization

Convert More. Speak Smarter. Scale Faster Let’s be honest — most sales chats are either slow, generic, or just plain off. You reach out. The bot doesn’t understand. The rep replies hours later. Meanwhile, your customer? Already moved on. Now imagine a sales flow where: The customer is greeted instantly — in their native language …

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the-future-of-customer-care-business-ai-and-voice-on-whatsapp

The Future of Customer Care: Business AI and Voice on WhatsApp

AI Agents. Voice Interactions. Real Conversations. Customer support hasn’t evolved fast enough — but that’s about to change. A customer has a question? They either wait in a phone queue, send an email into a void, or talk to a chatbot that barely understands their intent.But now, everything is changing — for good. Meta is …

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