Appgain Knowledge Hub for Digital Marketers

App Active User

How do you grow and sustain active users?

Building an active and sustainable user base is crucial for every mobile app. Targeting relevant and qualified users and acquiring them is fairly important in one’s growth strategy. After shaping the user base, app developers need to keep the users active which can be done by various strategies such as:

User Analyzation: With the help of an analytics tool, analyze the users’ behavior such as session length, session interval, engaged buttons etc.

Push Notifications: Send push notifications to remind the users about the app and encourage them to engage.

Onboarding Optimization: Eliminate all obstacles that make it hard for users to adapt to the app.

In-app messaging: Reaching out to users who are active in the app is beneficial for increasing engagement.

E-mail marketing: Create compelling e-mails with value propositions to voice your target audience’s needs that encourage them to use the app.

Social media marketing: Users go on social media to learn about businesses, including mobile apps. Make sure to be active on social media, and build brand awareness.” 



company and general

March 6, 2024

APPGAIN in 2023 in 2023: A Year of Innovation and Growth – Empowering E-commerce Businesses   The e-commerce landscape is constantly evolving, and staying ahead of the curve is crucial for sustained success. At APPGAIN, we’re dedicated to providing you with the tools and solutions you need to thrive in the ever-changing […]

Read More


October 24, 2023

App Segment to FB audinace – how it works and benefits

📱💼 Boost Your Facebook Advertising with App Segments and Custom Audience Syncing! 🚀✨ Did you know that you can take your Facebook advertising strategy to new heights by harnessing the power of App Segment and custom audience syncing? Let’s dive into how it works and the benefits it brings! 🔑 […]

Read More

mobile-marketing and product

October 6, 2023

Empower Your App’s Success with Uninstall Tracking

Introduction Uninstall tracking refers to the process of monitoring and recording instances when users uninstall a mobile application from their devices. It is essential for mobile apps for several reasons: Track User Behavior: Our cutting-edge tracking tools reveal user behaviour patterns, helping you identify pain points and optimize your app […]

Read More
Learn more