Appgain Knowledge Hub for Digital Marketers


How do they work?

Programmatic advertising, which is an automated process to buy digital ad inventory within advertiser-defined criteria, powers the majority of ad exchanges. It delivers the most effective ads to campaign audiences based on a number of variables by utilizing machine learning algorithms and workflow automation.

To determine whether the space being offered is appropriate for their campaign, advertisers can connect to exchanges using demand-side platforms (DSPs) and utilize audience data. After that, they can make an instant bid and buy the space. This is usually done with Real Time Bidding (RTB), a form of programmatic advertising that functions as an auction. When an advertiser has the highest bid, their ad will appear on the publisher’s website or mobile app.

Why are ad exchanges important?

Ad exchanges provide:

  • Full transparency (Advertisers are able to see transactions and cost changes)
  • Inventory (Includes both premium inventories and additional unsold inventories)
  • Users and Audiences (Works with advertisers, ad agencies, demand-side platforms (DSPs), and supply-side platforms (SSPs) 




October 24, 2023

App Segment to FB audinace – how it works and benefits

📱💼 Boost Your Facebook Advertising with App Segments and Custom Audience Syncing! 🚀✨ Did you know that you can take your Facebook advertising strategy to new heights by harnessing the power of App Segment and custom audience syncing? Let’s dive into how it works and the benefits it brings! 🔑 […]

Read More

mobile-marketing and product

October 6, 2023

Empower Your App’s Success with Uninstall Tracking

Introduction Uninstall tracking refers to the process of monitoring and recording instances when users uninstall a mobile application from their devices. It is essential for mobile apps for several reasons: Track User Behavior: Our cutting-edge tracking tools reveal user behaviour patterns, helping you identify pain points and optimize your app […]

Read More


September 27, 2023

Optimize Your Marketing: Sync App Segments with Facebook Custom Audience

📱💼 Maximize Your Advertising Impact with App Segments for Facebook Custom Audience Syncing! 🚀✨ Did you know that you can supercharge your Facebook advertising strategy by leveraging app segments for custom audience syncing? Let’s explore the benefits! 🔑 Increased Relevance: App segments allow you to create highly targeted custom audiences […]

Read More
Learn more