glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

AD EXCHANGE

How do they work?

Programmatic advertising, which is an automated process to buy digital ad inventory within advertiser-defined criteria, powers the majority of ad exchanges. It delivers the most effective ads to campaign audiences based on a number of variables by utilizing machine learning algorithms and workflow automation.

To determine whether the space being offered is appropriate for their campaign, advertisers can connect to exchanges using demand-side platforms (DSPs) and utilize audience data. After that, they can make an instant bid and buy the space. This is usually done with Real Time Bidding (RTB), a form of programmatic advertising that functions as an auction. When an advertiser has the highest bid, their ad will appear on the publisher’s website or mobile app.



Why are ad exchanges important?

Ad exchanges provide:

  • Full transparency (Advertisers are able to see transactions and cost changes)
  • Inventory (Includes both premium inventories and additional unsold inventories)
  • Users and Audiences (Works with advertisers, ad agencies, demand-side platforms (DSPs), and supply-side platforms (SSPs) 

herosection

blogs

ai-marketing-2025-appgain

AI Marketing in 2025: How Appgain Helps Brands Win

“AI Is the New CMO: Are You Ready?” 78% of marketers already use AI. Are you still guessing?In 2025, AI is not a “future trend.” It is the present reality. From segmentation to automation and personalization, AI is already rewriting the rules of marketing. If you’re not using it, you’re simply getting left behind. According …

Read full article
ai-driven-sales-on-whatsapp-multilingual-bots-analytics-personalization

AI-Driven Sales on WhatsApp: Multilingual Bots, Analytics & Personalization

Convert More. Speak Smarter. Scale Faster Let’s be honest — most sales chats are either slow, generic, or just plain off. You reach out. The bot doesn’t understand. The rep replies hours later. Meanwhile, your customer? Already moved on. Now imagine a sales flow where: The customer is greeted instantly — in their native language …

Read full article
the-future-of-customer-care-business-ai-and-voice-on-whatsapp

The Future of Customer Care: Business AI and Voice on WhatsApp

AI Agents. Voice Interactions. Real Conversations. Customer support hasn’t evolved fast enough — but that’s about to change. A customer has a question? They either wait in a phone queue, send an email into a void, or talk to a chatbot that barely understands their intent.But now, everything is changing — for good. Meta is …

Read full article
View all blog posts