Re-Engagement Campaign

is a targeted, time-bound communication initiative designed to reactivate customers or contacts who have become dormant — defined as not having responded to communications or initiated any interaction for a defined period, typically 30, 60, or 90 days. Re-engagement campaigns represent one of the highest-ROI marketing activities available to businesses because they target an audience that has previously demonstrated interest and provided consent, making them fundamentally warmer than cold acquisition audiences. ConnectGain's automation engine identifies dormant contacts based on configurable inactivity thresholds, and can automatically launch multi-touch re-engagement sequences through WhatsApp, email, or SMS that acknowledge the lapsed period, provide a compelling reason to reconnect, and make re-engagement as easy as a single reply.