Predictive Analytics

is the use of statistical models and machine learning algorithms to forecast future events or behaviors based on patterns identified in historical data. In customer communication and sales contexts, predictive analytics applications include forecasting which leads are most likely to convert (predictive lead scoring), predicting which customers are at highest churn risk (predictive churn modeling), identifying which products a customer is most likely to purchase next (predictive recommendation), and estimating when a prospect is likely to be ready to make a purchase decision (predictive timing). ConnectGain's AI capabilities incorporate predictive analytics to surface actionable forecasts that help sales and marketing teams prioritize their attention and resources on the opportunities and customers where intervention will have the greatest impact.