Opt-Out Rate

also called unsubscribe rate, measures the percentage of message recipients who choose to stop receiving communications from a business after receiving a specific message or campaign. A healthy opt-out rate is typically below 0.5% for email and below 0.3% for WhatsApp; rates above these benchmarks signal that messages are perceived as too frequent, insufficiently relevant, or sent to audiences who did not genuinely opt in. Monitoring opt-out rates is essential for protecting sender reputation, maintaining list quality, and ensuring compliance with anti-spam regulations. ConnectGain automatically processes opt-out requests in real time, immediately suppressing opted-out contacts from all future campaigns and updating their preference records in the CRM for compliance documentation purposes.