Mobile Advertising

A form of advertising that is communicated to the 

consumer/target via a handset. This type of advertising 

is most commonly seen as a Mobile Web Banner (top of 

page), Mobile Web Poster (bottom of page banner), and 

full screen interstitial, which appears while a requested 

mobile web page is “loading.” Other forms of this type of 

advertising are SMS and MMS ads, mobile gaming ads, 

and mobile video ads (pre, mid and post roll).