Message Templates

in the WhatsApp Business API context are pre-approved message formats that businesses must use for any proactive outbound communications to customers outside the 24-hour customer service window. Templates must be submitted to Meta for review and approval before they can be sent, and they must clearly serve a legitimate business communication purpose — approved categories include marketing, utility (transactional), and authentication messages. ConnectGain's template management system provides a complete workflow for template creation, formatting, submission, approval tracking, variable mapping, and campaign deployment. The system maintains a library of all approved templates organized by category and language, making it easy for teams to quickly select and deploy the right template for each communication scenario.