Impression

An impression is counted each time an ad or content is displayed to a user. It measures visibility rather than engagement. Reach Reach refers to the number of unique users who have seen a piece of content or campaign. Frequency Frequency measures how many times a user sees the same ad or content. Bounce Rate Bounce rate is the percentage of users who leave a website or app after viewing only one page. High bounce rates may indicate poor user experience or irrelevant content. Heatmap A heatmap is a visual representation of user behavior on a page, showing where users click, scroll, or interact the most