Dynamic Segmentation

is the automated, real-time categorization of contacts into audience segments based on continuously updated behavioral, transactional, and attribute data — as opposed to static segmentation lists that are created manually at a single point in time and quickly become outdated. ConnectGain's dynamic segmentation engine evaluates every contact against defined segment criteria in real time, automatically moving contacts between segments as their data changes. For example, a contact might automatically move from the 'new lead' segment to the 'qualified prospect' segment the moment the chatbot captures their budget information, and then into the 'proposal sent' segment when a deal is created. This ensures that automated campaigns always reach the most precisely targeted audience based on the current state of each customer relationship.