Conversion Funnel

is a model that maps the stages a prospect passes through from initial awareness to final conversion, representing the progressive filtering of the audience as some prospects exit at each stage rather than advancing to the next. The funnel metaphor captures the reality that the number of people who reach each subsequent stage is smaller than the number who entered the previous one. In ConnectGain's context, the conversion funnel might progress from 'new WhatsApp inquiry' through 'chatbot-qualified lead,' 'deal created,' 'proposal sent,' 'proposal viewed,' 'negotiation,' and finally 'deal closed.' Understanding conversion rates between each stage — what percentage of inquiries become qualified leads, what percentage of qualified leads receive proposals, etc. — enables precise identification of where improvements will have the greatest impact on overall revenue outcomes.