Campaign ROI

measures the financial return generated by a specific marketing or communication campaign relative to the total investment required to create and execute it. It is calculated by dividing the net profit attributable to the campaign (revenue generated minus campaign costs) by the total campaign cost, and expressing the result as a percentage. Campaign ROI measurement requires both accurate revenue attribution — correctly connecting downstream purchases or deals to the campaign that drove them — and complete cost accounting that includes message delivery costs, creative production costs, staff time, and platform fees. ConnectGain's campaign analytics provide the engagement and conversion data needed to calculate campaign ROI accurately, with deal tracking connecting campaign interactions to eventual revenue outcomes through the complete sales cycle.