Broadcast Campaign

is a marketing communication sent simultaneously to a large segmented audience through one or more channels. Unlike automated trigger-based messages that respond to individual customer events, broadcast campaigns are proactively initiated by the marketing team at a scheduled time for promotional, informational, or retention purposes. ConnectGain's broadcast engine supports campaigns across WhatsApp, SMS, and email with advanced features including audience segmentation based on CRM filters, personalization through dynamic variable fields, media attachments, scheduling with timezone-aware delivery, A/B test variants, and real-time delivery and engagement analytics. The platform's broadcast templates allow teams to build a library of reusable message formats for different campaign types — promotions, re-engagement, seasonal offers, announcements — that can be quickly customized and deployed with minimal lead time.