Bounce Rate

has different meanings depending on the context. In email marketing, bounce rate measures the percentage of sent emails that could not be delivered to recipients, subdivided into hard bounces (permanent delivery failures due to invalid addresses) and soft bounces (temporary failures such as full inboxes or server issues). In web analytics, bounce rate measures the percentage of website visitors who leave after viewing only a single page without taking any further action. Both versions of bounce rate are important signals of list quality, content relevance, and campaign effectiveness. ConnectGain's email channel actively monitors bounce events, automatically suppresses persistently bouncing addresses to protect sender reputation, and flags anomalous bounce rate spikes that may indicate database hygiene issues requiring attention before the next campaign broadcast.