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Customer Data Platform

Unify customer data from every touchpoint into one actionable profile. Power smarter segmentation, personalization, and automation.

Customer Data Platform

Why You Need a CDP

🔗

Break Data Silos

Your customer data lives in dozens of tools. A CDP merges it all into a single, real-time profile — no engineering required.

⚡

Event-Driven Intelligence

Every click, purchase, and app open is captured as an event, enabling instant triggers for campaigns, scoring, and personalization.

After connecting our CDP, campaign ROI jumped 3× because we finally saw the full customer journey.

3× ROI improvement — Head of Growth, E-commerce Brand

CDP Superpowers

Feature
What It Does
Why You'll Love It
Real-Time Event Tracking
Captures every user action as it happens — page views, purchases, app opens, and more.
Trigger campaigns instantly based on live behavior, not stale batch data.
Unified Customer Profile
Merges data from all channels into one identity — web, app, email, WhatsApp, SMS.
See the full picture of every customer without switching between tools.
AI-Powered Segmentation
Automatically groups users by behavior, lifecycle stage, and predicted actions.
Target the right audience without manually building complex segment rules.
Cross-Channel Activation
Pushes segments directly to email, push, WhatsApp, and SMS in one click.
Launch omnichannel campaigns from a single source of truth.
Privacy & Consent Ledger
Tracks opt-in/opt-out status per channel with full audit history.
Stay GDPR and CCPA compliant without extra tools or manual tracking.

Events We Track

Event ID
When It Fires
Smart Use
app_open
User opens the mobile app
Trigger welcome messages or re-engagement flows
purchase
User completes a transaction
Post-purchase upsell, review requests, loyalty points
app_push_open
User taps a push notification
Measure push engagement, optimize send times
email_opened
User opens a marketing email
Follow up with engaged readers, suppress non-openers
smartlink_open
User clicks a tracked smart link
Attribute conversions to specific campaigns or channels
cart_abandonment
User adds items to cart but doesn't purchase
Trigger abandoned cart recovery via WhatsApp, email, or push

Built for Every Industry

Fintech & Banking

Unify transaction data, KYC events, and engagement signals to personalize financial product recommendations.

E-Commerce & Retail

Connect browsing, purchase, and loyalty data to drive cart recovery, cross-sell campaigns, and lifetime value growth.

Gaming & Entertainment

Track in-app events, session data, and spending patterns to optimize player retention and monetization.

News & Media

Aggregate reading habits, subscription status, and engagement to deliver personalized content and reduce churn.

Health & Charity

Manage patient or donor journeys with unified profiles, appointment tracking, and personalized outreach campaigns.

How It Works

1

Connect & Hydrate Profiles

Integrate your data sources — app SDK, website pixel, CRM, and third-party tools. Profiles are built automatically.

2

AI Scores & Segments

Our AI analyzes behavior patterns to score users and create dynamic segments that update in real time.

3

Segment & Launch

Push segments to any channel — WhatsApp, email, push, SMS — or trigger automated journeys instantly.

4

Measure & Optimize

Track campaign performance back to individual profiles. See what works, iterate fast, and maximize ROI.

Frequently Asked Questions

Explore related products

Automatización de marketingGestión de relaciones con clientes (CRM)AI Customer Bot

Ready to Unify Your Customer Data?

Start building unified customer profiles today. No engineering team required — connect your tools and go live in minutes.