In Mobile App space, User acquisition is a key driver for success, but the question is how to use your budget to acquire only best users aka good leads, what’s the first thing you do?
You know by now that it’s not that easy of a task to market your application, but for you to market to new users you must have a solid connection with your users, and to achieve this level of connection, you’ll be using a Toolbox rather than a couple of tools!
OneSignal Is a well-known Push Notifications provider, while also providing more than just notifications, providing things like In-App messaging, and Email. but most known for the push notifications services!
Although OneSignal does a great job in doing pushing notifications and other communication channels, for an App to build a solid connection with its users’, it needs more than just a notification, it needs a marketing platform that walkthrough with your user from acknowledgment to retention!
In addition to indie App marketers, the cost of 100$/m for push notifications is absurd!
That’s why we made appgain.io!
At Appgain.io we offer Notifications, Deep linking, and many other tools for getting the app discovered, automating user engagement and personalized their onboarding, etc.
let’s put all of our comparison in the form of a table so it’s easier for you to read?
|Mobile Deep Linking|
A short link sends the user to a specific page inside an app, even if the app is not installed.
Detect each user acquisition channel, can identify from where you got highest LTV App users.
|✅ Basic Level||❌|
|Mobile Deep Pages|
Get your app content discovered in the google search, let your users preview your app content even before they install it.
|Web Push Notifications||✅||✅|
|App Marketing Automaton via SMS, Email, App Push and Web Push||✅||❌|
|Users Remarketing with Pixel tracking and Push even if they removed the app||✅||❌|
|App Push Conversion tracking: who opened, dismissed it or converted?||✅||❌|
|User Funnels and Cohorts||✅ Powered by Countly||❌|
|Flows/Visuals||✅ Powered by Countly||❌|
|Rich User Profile||✅ Coming Soon||❌|
Track and analyze app uninstalls and reasons for it.
|✅ Coming Soon||❌|
I’m not going to discuss every single one of those features as this comparison while turn out to be a long one, so let’s keep it simple Appgain and OneSignal provide some similar products but there are a couple of key differences between the two.
1-Push Notification Campaign Performance
Analyze the performance of your notifications to know what made a better impact to improve! with scheduled notifications to deliver your notifications at a steady pace.
2-App Users Retargeting With Push Notification
Also retargeting is a big part of the marketing strategy, when you re-target the right people with notifications, while also appearing to them at their favorite social media! , even if they removed the app
Because marketing campaigns are more of a journey, we want to keep your user engaged all the way to retention!
3-Not Just Push Notification
Like a swiss knife concept, you’ll have everything in there, getting all of your stuff from one place is useful and cheap because all of your data are in-house.
Work smarter not harder right? If you find someone who packs the punch and gives you everything you need, why would you go and search for multiple persons to give you the same services?!
4- Price For More Than Push Notification
Well, if you’re a small to a medium-firm the higher the price the counterintuitive it gets for you, you might not want to overkill it you might need basic services at an affordable price, then Appgain.io is the way to go.
5- Mobile Deep pages & referrals “a Toolbox for a Mobile Customer Lifecycle”
Smart deep links
You might think oh come on how useful user referral is? And you’d be very surprised of how much is it impacting on a business that could be, for an example Dropbox grew 3900% by implementing a simple referral program, read the case study here
Mobile deep pages
Wouldn’t it be awesome if you could make the user see what you see? Know what you know? Well that’s the case with Smart Deep Links give the user a taste of your offer, a snippet of your app, make the user curious to download your app!
Who do I go with?!
Well, it’s a no brainer at this point that Appgain is that right solution for you, you get all that you need in one place, keeping your data organized and in one place, offering you more features with less cost! we understand how marketing could be frustrating for you and that’s why we built appgain, to keep all of your data together
So if you’re a mobile-first entrepreneur or indie app hacker, Appgain provides you with what you want without breaking your bank.