First thing: What are deep links?
Simply. Deep links are a URL you can click to send you directly to a specific product or content to your mobile application.
For example: if you build deep links for your mobile application for a specific product or content so consumers can go to this content directly into the app from somewhere outside of your application.
There are 3 different types of deep links.
1- Traditional deep links: Traditional deep links only work when the mobile application is already installed and opened a specific content immediately, but if it is not installed a pop-up error page will appear.
2- Deferred deep links: Deferred deep links are different so if you clicked on the link it will show the installation page to download the app on Google Play or App store then directly send you to a specific content.
3- Contextual deep links: Contextual deep links have all the functionality of deferred deep links and provide additional benefit, They are able to store information where a user wants to go and where the link was clicked and who shared the link and unlimited amount of custom data that will help developers and users.
So, Why are deep links important to your business and projects?
Let’s dive in and give you some use cases.
You can create deep links to make users send invitations to new friends and convert them to download the app directly and increase traffic.
You can use your deep link in ads to convert customers to a specific content in your app
Deep links are very valuable and you should keep in mind to use them in your strategy for mobile application.
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Finally, as we promised, here are your Top 5 Advanced use cases about deep links for Digital Marketers.
1- Social Media to App
one of the best methods that, you can use deep links when you share a post on social media
For Example, you have a channel on YouTube and you want to share your latest video on Facebook or Linked-in, etc you can build deep links to send your new users directly to the video instead of going to YouTube home screen and searching for your video manually.
2- ِApp to App
Deep linking allows users to go from an app to another, creating seamless user experiences between apps and If you have more than an app this is great to ensure users who have access to relevant content.
3- SMS to App
You can use deep links in SMS marketing to convert your customer to your mobile app It is an effective way to motivate users to install the application.
4- Email marketing to App
you can use deep links in your email marketing campaign to bring content closer to consumers and easily, enable people to take the actions they intend to take.
5- Campaign tracking
When you index your app page with deep links you will be able to include UTM parameters which offer great value to marketers to improve the app.
No doubt that deep links are very useful and important for your mobile application as we have explained so you should test your deep link before using it to make sure it works effectively to deliver the best user experience.
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