What is a smart deep link?
It is a hyperlink with automatic routing that references pages inside mobile apps, and brings users to your app through a multitude of different pathways.
It’s smart because:
• Detects user location.
• Detects user device.
• Cross Platform, works on PC, mobile, even if your app is not installed, opposite to standard deep links which works only mobiles that have your app.
• Flexible automatic routing : route your user to open web, post tweet, like FB page, open your app, etc.
• Contextual: depending on your user location, device, has your app /not, it will route them to your predefined routing actions.
Use cases of smart deep links for App Developers
• App Installs campaign (Get more app downloads)
Promotional campaigns that include smart deep Links work for all users on every platform. When users open or install your app, they’ll see the exact content your campaign is marketing, including any discounts you’re offering.
• Engage Your Users
Using Smart DeepLink with your multi-channel marketing campaigns boosts your user’s conversion to install the app and engage with it , as it offer powerful link generation, referral tracking, attribution , deferred deep linking . These links worked whether they are clicked on mobile or desktop and directly connect the user to the target content after the install.
• Deeplinks in Your E-mail Marketing campaigns
Sending weekly email digest of your app offers to your users? Did you know that marketing emails with deeplinks produced more 50% conversion rate? Embrace this channel to send your highest value mobile customers straight into your app for the highest possible net gain.
• App to App Marketing
Promote your app content on others Apps , and also retain the information required to create personal onboarding, tailored content, and user acquisition channel tracking.
• Mobile Payment
Set your mobile payment scheme to be more user-friendly. With deep linked SMSs, Whats App or Emails that direct the user to pay by SMS on Mobile and to pay by Credit Card on desktop.
• App Social Media Marketing
Your app content is viewable and sharable over any channel because Smart Deeplinks implement social media cards for better user experience while using social media over desktop and mobile. In all cases, your app content is feasible.
• Turning Desktop Users into Mobile Users
Direct users from your website to your app. Users will be automatically be taken to the content they were searching for on the app even if they need to install the app first.
• Advertise in the App’s Content
Smart Deeplinks help you effectively advertise within the app content. You can also customize the user’s experience with the option to show an App Content Preview on the web to improve installation conversion.
• SMS Marketing
with Deeplinked SMSs, Smart Deeplinks cut your costs by more than half! , also boost your conversion rates by enhancing usability.
• Personalize On Boarding
First impression last, with smart Deep link deliver to your users personalized first app run experience with something unique, like a picture of the friend who invited them.
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