Although social media is on the head of the list of the most effective user acquisition channels, It is very costly. Using social media for mobile user acquisition in U.S. costs $2.32 per install! So in alternative to that you can use email, app cross promotion and web organic search. They are less costly user acquisition channels, when using the three of them together you will gather more user growth rates than what social media can generate (20% of effectiveness user growth rate to be precise), Let’s dive into this great mobile user acquisition strategy.
The most effective yet cheapest mobile app user acquisition channels for your mobile app marketing strategy:
Most of us neglect using email marketing as a major mobile app user acquisition channel, believing that it is not that effective. but you know what? Emails are the most accessible channel in workplace that can bring you huge user growth rates with an average cost per install … and effectiveness rate 8.4%! plus it the cheapest of them all. All what you need to do here is to create email campaign that is attractive enough for users to purchase. for that purpose you will find below chart with the top tips concerning mobile app marketing tactics when using emails to acquire users, followed by our do and don’t.
leave a good first impression: user’s email inbox is stuffed with lots of advertisements and pitching mails where everybody is trying to sell them something. So you need to create an email template that can stand out. How?
- first of all you need to use a very attractive subject for your email marketing campaign – that is not cheesy.
Example: it’s the new year and your app is offering a sort of celebration to generate more user growth rates. Instead of a “happy new year” kind of a subject, what about using “wait a second! 2017 is not over yet”?
- you will need to take a good care of your email body.
Hint: An attractive up-to-date design with short yet informative one paragraph following with polit points and a call to action is more than perfect.
False promises: it’s not about how attractive the subject or CTA teaser of your email is, it’s all about how much they are trustworthy!
Hint: don’t just type an email title or a teaser where you are promising your app users with the biggest hits in the market when they download your musical app, and then disappoint them with a very typical old albums! if you aim for boosting your mobile app user acquisition rates, you will need to keep your promises!
Tools that can boost your email marketing campaigns:
Mail Chimp: “Marketing automation for e-commerce apps that send well-designed emails and connect users with your stores”
Constant Content: “Send great-looking emails that drive big user growth results.”
2- app cross promotion
“The power of collaboration” this is exactly what is being utilized in here! App cross promotions are all about two or more apps/platforms that collaborate together in promoting and selling each others products.
What makes it one of the cheapest mobile app user acquisition channel is that instead of paying you go for exchange. You can exchange audience, functions and networks. Moreover, it brings you organic reach.
So, for this time, we will replace the do and don’t with the app cross promotion types.
Types of App Cross Promotion:
Me-Me Cross Promotions: It’s when you use your own multi apps to sell for one another. Just like the below example, many companies own more than one app and the smartest mobile app marketing strategy for those companies to do is to cross promoting them all.
Me-Others Cross Promotions: On the contrary, Me-Others cross promotions is when you collaborate with other parties to multi generate higher mobile app user acquisition rates. That other party could be a competitor or it could be in a total different zone.
Example: Cross promotion campaign done by Positionly and Brand24, The first is a SEO tool and the second one is a tool for monitoring performance over the web. They collaborate together and came up with the following newsletter.
Tools that can assist you:
Tapdaq: “grow apps’ user acquisition rates by trading installs with other apps or by cross-promoting their own network”
Tappax: ”increase your app users base by exchanging ads with other developers in our community”
Appgain.io: “Cross promote your app with up-to-date deep links, retain the information required to create personalized onboarding and use special MAT platform for mobile app user acquisition channel tracking”
3- Web organic search (App SEO)
According to google reports, you have 27% of your total app users who discovered your app through search engines. Accordingly, knowing that the acquiring process is likely to be done away from the app store, your mobile app marketing strategy should pay special attention to web organic search.
Nowadays it’s no more about how strong your ASO mobile app user acquisition strategy is, it’s more into your SEO strategy as well. SEO tips are somehow similar to ASO ones. So, beside taking care of the keywords, app title, description and so on, there are some extra tips and tools for web organic search.
Use High-quality backlinks: High-quality backlinks are your own affiliate marketers. It’s when you use a link that talks about your app, whether it is your app landing page or your app download page. They are a must when it comes to SEO mobile app marketing. If you need to boost your mobile user acquisition rates through google search engine using backlinks, all what you have to do is to add a URL to your app download page and go spread this URL throughout the web! here is some tips concerning that:
- Influence other websites to talk about your app. Make sure that they are all using that same URL
- Cross promote your download URL or you can add it in your own app website header.
- Bear in mind that the more qualified and trusted links used for a given URL, the more ranks this URL will get and accordingly and the better positioning it will have.
- Make sure that your app deep linking is friendly regarding both ios and android systems.
- Build a SEO friendly website for your app, this link will guide you through this: https://www.wikihow.com/Design-a-Website-for-SEO
- You will also need to study more about app indexing: https://searchengineland.com/library/mobile-marketing/app-indexing-deep-links
ASO and SEO is not that similar: yes ASO and SEO guidelines are somehow similar, but not all the way long!
for instant, when users search on an app store they tend to search with very short enquiries such as app category or name. But when it comes to search engine users use more longer phrases, such as questions or conversational enquiries or even use voice search through apple siri or others. So when it comes to choosing keywords to get discovered you need to be aware that app store users search behaviour is different from that of the search engine.
SEO Tools that can assist you:
Moz: “Improve Search Rankings. Drive Traffic. Get Customers.”
Deepcrawl: “Make your web presence accessible, relevant and effective ”
Ahrefs: “Tools to grow your search traffic, research your competitors and monitor your niche”
Appgain.io: “Automatically bring your app content to web world without building a website, compatible with landing pages technologies for app boosting, content feasibility and App SEO highest ranks”
And that was our followstop for the first pillar of the AARRR model; mobile user acquisition. Now you know where to find your audience, what the channels to acquire them, what is costly and what is less costly, what mobile app marketing strategies to encounter and what not to, and finally collection of helpful tools that will definitely help you!
Moving to our second pillar; Activation. wait for appgain.io step-by-step mobile app marketing guide to acquire, engage and retain users – part 5.