In Mobile App space, User acquisition is a key driver for success, but the question is how to get quality installs, how to use your budget to acquire only best users aka good leads, what’s the first thing you do?
Yep, google it. I mean google has all the answers… right? That might be the case but that’s a question for a different time, so what did you find when you googled mobile attribution, “Adjust” that’s right.
Adjust is a well-known mobile attribution company with very well known customers, it has tailored tool-box to help its customers, but are they a “Mobile marketing Swiss army knife”? that’s what we’re discussing here today.
Although adjust does a great job in doing App attribution stuff, however, for an App to succeed it still need to address many challenges in mobile user lifecycle like user acquisition, activation and then retaining them as well.
In addition for indie App marketers, the cost of 129$/m for Mobile attribution is a huge investment
That’s why we made appgain.io!
At Appgain.io we offer a Basic level of Mobile attribution plus many other tools for getting the app discovered, automating user engagement and personalized their onboarding etc.
let’s put all of our comparison in the form of a table so it’s easier for you to read ?
|Mobile Deep Linking|
A short link sends the user to a specific page inside an app, even if the app is not installed.
Detect each user acquisition channel, can identify from where you got highest LTV App users.
|✅ Basic Level||✅|
|Mobile Deep Pages|
Get your app content discovered in the google search, let your users preview your app content even before they install it.
|Deep Linked Email|
use email marketing to route the user to a specific page in your app even on the desktop or if not having your app installed.
You can track when users invite friends, give out rewards, and measure who your most influential users are.
|Push, Web SMS, Email Notifications||✅||❌|
|App Marketing Automaton||✅||❌|
|Cloud App Back-end and Database||✅||❌|
|Mobile Analysis||✅ Powered by Countly||❌|
|Funnels||✅ Powered by Countly||✅|
|Cohorts||✅ Powered by Countly||✅|
|Flows/Visuals||✅ Powered by Countly||✅|
|Rich User Profile||✅ Coming Soon||✅|
Track and analyze app uninstalls and reasons for it.
|✅ Coming Soon||✅|
I’m not going to discuss every single one of those features as this comparison while turn out to be a long one, so let’s keep it simple Appgain and adjust provide some similar products but there are a couple of key differences between the two.
1- One-stop shop
Like a swiss knife concept, you’ll have everything in there, getting all of your stuff from one place is useful and cheap because all of your data are in-house. That’s why we have 2 billing options, each tailored for a specific audience.
Work smarter not harder right? If you find someone who packs the punch and gives you everything you need, why would you go and search for multiple persons to give you the same services?!
Well, if you’re a small to a medium firm the higher the price the counterintuitive it gets for you, you might not want to overkill it you might need basic services at an affordable price, then Appgain.io is the way to go.
3- Mobile Deep pages & referrals “a Toolbox for a Mobile Customer Lifecycle”
Smart deep links
You might think oh come on how useful user referral is? And you’d be very surprised of how much is it impacting on a business that could be, for an example Dropbox grew 3900% by implementing a simple referral program, read the case study here
Mobile deep pages
Wouldn’t it be awesome if you could make the user see what you see? Know what you know? Well that’s the case with Smart Deep Links give the user a taste of your offer, a snippet of your app, make the user curious to download your app!
So if you’re a mobile-first entrepreneur or indie app hacker, Appgain provides you with what you want without breaking your bank.