Glossary
Glossary is aknowledge hub for digital marketers.
Return on Ad Spend (ROAS) is a metric that measures the effectiveness of advertising campaigns. It calculates the revenue generated relative to the advertising cost, providing insights into campaign profitability. A higher ROAS indicates a more successful campaign.
What if your customer data could unlock millions in extra revenue — without changing your product, pricing, or ad budget? The Shocking Truth Behind Our Own Data Three months ago, I discovered something shocking about our own business: We had 2.3 million pieces of customer data spread across 8 different systems — but we couldn’t …
Discover how agentic AI is changing the rules of online shopping—and how AppGain helps you stay ahead with automation, intelligence, and seamless integration. The world of e-commerce is transforming with the rise of Google Agentic Shopping, a breakthrough in AI-powered buying.. This revolutionary technology no longer just responds to user queries—it thinks, reasons, and acts …
