glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a metric that measures the effectiveness of advertising campaigns. It calculates the revenue generated relative to the advertising cost, providing insights into campaign profitability. A higher ROAS indicates a more successful campaign.
 

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google-agentic-shopping-appgain

The Future of Commerce: How Google’s Agentic Shopping Works with AppGain

Discover how agentic AI is changing the rules of online shopping—and how AppGain helps you stay ahead with automation, intelligence, and seamless integration. The world of e-commerce is transforming with the rise of Google Agentic Shopping, a breakthrough in AI-powered buying.. This revolutionary technology no longer just responds to user queries—it thinks, reasons, and acts …

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better-whatsapp-for-business-our-partnership-with-route-mobile

Better WhatsApp for Business: Our Integration with Route Mobile

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whatsapp-marketing-made-simple-your-complete-guide-to-whatsapp-lite-1-0

WhatsApp Marketing Made Simple: Your Complete Guide to WhatsApp Lite 1.0

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