Glossary
Appgain Knowledge Hub for Digital Marketers
Return on Ad Spend (ROAS) is a metric that measures the effectiveness of advertising campaigns. It calculates the revenue generated relative to the advertising cost, providing insights into campaign profitability. A higher ROAS indicates a more successful campaign.
mobile-marketing
October 24, 2023
📱💼 Boost Your Facebook Advertising with App Segments and Custom Audience Syncing! 🚀✨ Did you know that you can take your Facebook advertising strategy to new heights by harnessing the power of App Segment and custom audience syncing? Let’s dive into how it works and the benefits it brings! 🔑 […]
mobile-marketing and product
October 6, 2023
Introduction Uninstall tracking refers to the process of monitoring and recording instances when users uninstall a mobile application from their devices. It is essential for mobile apps for several reasons: Track User Behavior: Our cutting-edge tracking tools reveal user behaviour patterns, helping you identify pain points and optimize your app […]
mobile-marketing
September 27, 2023
📱💼 Maximize Your Advertising Impact with App Segments for Facebook Custom Audience Syncing! 🚀✨ Did you know that you can supercharge your Facebook advertising strategy by leveraging app segments for custom audience syncing? Let’s explore the benefits! 🔑 Increased Relevance: App segments allow you to create highly targeted custom audiences […]
