glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Postback

In digital advertising, a postback is a callback that occurs when a specific event takes place within an ad campaign. It involves sending data from the advertising platform back to the advertiser's server to track conversions and user actions accurately. 

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how-we-unlocked-8m-using-customer-intelligence-and-how-you-can-too

How We Unlocked $8M Using Customer Intelligence — And How You Can Too

What if your customer data could unlock millions in extra revenue — without changing your product, pricing, or ad budget? The Shocking Truth Behind Our Own Data Three months ago, I discovered something shocking about our own business: We had 2.3 million pieces of customer data spread across 8 different systems — but we couldn’t …

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google-agentic-shopping-appgain

The Future of Commerce: How Google’s Agentic Shopping Works with AppGain

Discover how agentic AI is changing the rules of online shopping—and how AppGain helps you stay ahead with automation, intelligence, and seamless integration. The world of e-commerce is transforming with the rise of Google Agentic Shopping, a breakthrough in AI-powered buying.. This revolutionary technology no longer just responds to user queries—it thinks, reasons, and acts …

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better-whatsapp-for-business-our-partnership-with-route-mobile

Better WhatsApp for Business: Our Integration with Route Mobile

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