glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Number Portability

The requirement set forth by federal legislation that  allows consumers of mobile communication services  to retain their mobile phone numbers for as long as  they wish, even if/when they change mobile service  providers. Legislation was passed to stop the requirements by carriers to change phone numbers each  time the consumer switched carriers.

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ai-marketing-2025-appgain

AI Marketing in 2025: How Appgain Helps Brands Win

“AI Is the New CMO: Are You Ready?” 78% of marketers already use AI. Are you still guessing?In 2025, AI is not a “future trend.” It is the present reality. From segmentation to automation and personalization, AI is already rewriting the rules of marketing. If you’re not using it, you’re simply getting left behind. According …

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ai-driven-sales-on-whatsapp-multilingual-bots-analytics-personalization

AI-Driven Sales on WhatsApp: Multilingual Bots, Analytics & Personalization

Convert More. Speak Smarter. Scale Faster Let’s be honest — most sales chats are either slow, generic, or just plain off. You reach out. The bot doesn’t understand. The rep replies hours later. Meanwhile, your customer? Already moved on. Now imagine a sales flow where: The customer is greeted instantly — in their native language …

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the-future-of-customer-care-business-ai-and-voice-on-whatsapp

The Future of Customer Care: Business AI and Voice on WhatsApp

AI Agents. Voice Interactions. Real Conversations. Customer support hasn’t evolved fast enough — but that’s about to change. A customer has a question? They either wait in a phone queue, send an email into a void, or talk to a chatbot that barely understands their intent.But now, everything is changing — for good. Meta is …

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