Glossary
Glossary is aknowledge hub for digital marketers.
The Mobile Web is a channel for delivery of web content, which offers and formats content to users in awareness of the mobile context. The mobile context is characterized by the nature of personal user information needs (e.g. updating your blog, accessing travel information, receiving news update), constraints of mobile phones (i.e. screen size, keypad input) and special capabilities (i.e. location, connection type such as 3G or WLAN)
Modern customers expect more than just a name in a message. They want offers that match their behavior, timing that fits their habits, and recommendations that feel tailor-made. The challenge? Doing that for thousands — without doing it manually. This is where Appgain comes in. With behavioral segmentation, smart automation, and AI-powered workflows, you can …
In 2025, it’s no longer enough for bots to just answer. They need to connect. The future of AI communication lies in human-like personas — bots that respond naturally, carry context, and reflect your brand voice. Whether you’re building a WhatsApp assistant, a sales agent, or a support bot, the secret is in how you …
In the world of re-engagement, one message can make the difference between a lost user and a returning customer. But which channel delivers better results — Push Notifications or WhatsApp? This article compares both channels across open rates, user experience, and use cases — and shows how to get the best of both with Appgain. …