glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Mobile Measurement Partner (MMP)

A Mobile Measurement Partner (MMP) is a third-party provider that specializes in tracking and analyzing mobile app marketing campaigns. They offer advanced tracking capabilities and provide data on user acquisition, retention, and engagement, enabling advertisers to optimize their marketing strategies. MMPs also facilitate accurate attribution of campaign effectiveness 

herosection

blogs

how-we-unlocked-8m-using-customer-intelligence-and-how-you-can-too

How We Unlocked $8M Using Customer Intelligence — And How You Can Too

What if your customer data could unlock millions in extra revenue — without changing your product, pricing, or ad budget? The Shocking Truth Behind Our Own Data Three months ago, I discovered something shocking about our own business: We had 2.3 million pieces of customer data spread across 8 different systems — but we couldn’t …

Read full article
google-agentic-shopping-appgain

The Future of Commerce: How Google’s Agentic Shopping Works with AppGain

Discover how agentic AI is changing the rules of online shopping—and how AppGain helps you stay ahead with automation, intelligence, and seamless integration. The world of e-commerce is transforming with the rise of Google Agentic Shopping, a breakthrough in AI-powered buying.. This revolutionary technology no longer just responds to user queries—it thinks, reasons, and acts …

Read full article
better-whatsapp-for-business-our-partnership-with-route-mobile

Better WhatsApp for Business: Our Integration with Route Mobile

Read full article
View all blog posts