Glossary
Glossary is aknowledge hub for digital marketers.
A Mobile Measurement Partner (MMP) is a third-party provider that specializes in tracking and analyzing mobile app marketing campaigns. They offer advanced tracking capabilities and provide data on user acquisition, retention, and engagement, enabling advertisers to optimize their marketing strategies. MMPs also facilitate accurate attribution of campaign effectiveness
What if your customer data could unlock millions in extra revenue — without changing your product, pricing, or ad budget? The Shocking Truth Behind Our Own Data Three months ago, I discovered something shocking about our own business: We had 2.3 million pieces of customer data spread across 8 different systems — but we couldn’t …
Discover how agentic AI is changing the rules of online shopping—and how AppGain helps you stay ahead with automation, intelligence, and seamless integration. The world of e-commerce is transforming with the rise of Google Agentic Shopping, a breakthrough in AI-powered buying.. This revolutionary technology no longer just responds to user queries—it thinks, reasons, and acts …
