glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Mobile Advertising

A form of advertising that is communicated to the 

consumer/target via a handset. This type of advertising 

is most commonly seen as a Mobile Web Banner (top of 

page), Mobile Web Poster (bottom of page banner), and 

full screen interstitial, which appears while a requested 

mobile web page is “loading.” Other forms of this type of 

advertising are SMS and MMS ads, mobile gaming ads, 

and mobile video ads (pre, mid and post roll). 

herosection

blogs

how-we-unlocked-8m-using-customer-intelligence-and-how-you-can-too

How We Unlocked $8M Using Customer Intelligence — And How You Can Too

What if your customer data could unlock millions in extra revenue — without changing your product, pricing, or ad budget? The Shocking Truth Behind Our Own Data Three months ago, I discovered something shocking about our own business: We had 2.3 million pieces of customer data spread across 8 different systems — but we couldn’t …

Read full article
google-agentic-shopping-appgain

The Future of Commerce: How Google’s Agentic Shopping Works with AppGain

Discover how agentic AI is changing the rules of online shopping—and how AppGain helps you stay ahead with automation, intelligence, and seamless integration. The world of e-commerce is transforming with the rise of Google Agentic Shopping, a breakthrough in AI-powered buying.. This revolutionary technology no longer just responds to user queries—it thinks, reasons, and acts …

Read full article
better-whatsapp-for-business-our-partnership-with-route-mobile

Better WhatsApp for Business: Our Integration with Route Mobile

Read full article
View all blog posts