glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers.

Mobile Web

The Mobile Web is a channel for delivery of web content,  which offers and formats content to users in awareness  of the mobile context. The mobile context is characterized by the nature of personal user information needs  (e.g. updating your blog, accessing travel information,  receiving news update), constraints of mobile phones  (i.e. screen size, keypad input) and special capabilities  (i.e. location, connection type such as 3G or WLAN)