Glossary
Appgain Knowledge Hub for Digital Marketers
Limit Ad Tracking (LAT) is a privacy feature on mobile devices that allows users to opt out of personalized advertising. By enabling LAT, users restrict the collection and use of their personal information for targeted ads, enhancing privacy and giving individuals more control over the advertisements they see. However, LAT may reduce ad relevance and personalization
general
April 25, 2024
Introduction to Marketing CRM In an era where customer engagement defines business success, Marketing Customer Relationship Management (CRM) emerges as a pivotal tool for companies aiming to foster stronger connections with their clientele. Marketing CRM goes beyond traditional customer management; it integrates sales, marketing, and customer support activities, and gathers […]
general
April 24, 2024
In the ever-competitive world of business, acquiring new customers is crucial. But what about the ones you already have? Customer retention, the art of keeping your existing customers engaged and loyal, is just as important, if not more. Loyal customers are the backbone of any successful business. They spend more, […]
company and general
March 6, 2024
APPGAIN.io in 2023: A Year of Innovation and Growth – Empowering E-commerce Businesses The e-commerce landscape is constantly evolving, and staying ahead of the curve is crucial for sustained success. At APPGAIN, we’re dedicated to providing you with the tools and solutions you need to thrive in the ever-changing […]
