Glossary
Appgain Knowledge Hub for Digital Marketers
Last Click Attribution is a digital marketing attribution model that assigns credit for a conversion to the last interaction before the desired action. It focuses solely on the final click or engagement that directly leads to the conversion, disregarding previous touchpoints. This model provides simplicity and clarity in analyzing conversion paths.
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May 5, 2025
Looking for a powerful, all-in-one CRM tailored to your business sector? Appgain now offers a fully integrated customer relationship management solution designed for companies in real estate, sales, and customer service. This CRM suite brings together three powerful tools—Odoo CRM, Kommo’s WhatsApp CRM, and the RetailGain marketing platform—into one seamless […]
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March 18, 2025
WhatsApp is no longer just a messaging app; it has become a powerful tool driving success in e-commerce. Today, brands are leveraging it in innovative ways to enhance customer engagement, boost sales, and improve the shopping experience. Through real-world examples, such as Ways E-commerce Industries Use WhatsApp for Customer Engagement […]
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March 10, 2025
In today’s fast-paced business landscape, companies need integrated solutions to streamline operations, enhance efficiency, and drive sustainable growth. Appgain, a certified Odoo Partner, provides businesses with customized Odoo ERP solutions to manage sales, inventory, accounting, and However, leveraging the full potential of Odoo requires more than just implementing the software—it […]
