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Glossary
Glossary
Glossary is aknowledge hub for digital marketers.
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The Rise of AI Marketing Tools: What They Mean for You
Let’s stop pretending marketing is still a manual game. The tools have changed. The expectations have changed. And if you’re not evolving with them, you’re getting left behind. According to MarTech’s July 2024 roundup, a new generation of AI marketing tools is shaking up how brands plan, launch, and optimize their campaigns — powered not …
AI Marketing in 2025: How Appgain Helps Brands Win
“AI Is the New CMO: Are You Ready?” 78% of marketers already use AI. Are you still guessing?In 2025, AI is not a “future trend.” It is the present reality. From segmentation to automation and personalization, AI is already rewriting the rules of marketing. If you’re not using it, you’re simply getting left behind. According …
AI-Driven Sales on WhatsApp: Multilingual Bots, Analytics & Personalization
Convert More. Speak Smarter. Scale Faster Let’s be honest — most sales chats are either slow, generic, or just plain off. You reach out. The bot doesn’t understand. The rep replies hours later. Meanwhile, your customer? Already moved on. Now imagine a sales flow where: The customer is greeted instantly — in their native language …