Install Referrer
The install referrer is a parameter that indicates the source or marketing campaign that resulted in a mobile app installation. It helps track the effectiveness of different marketing channels and campaigns.
Glossary
Glossary
Glossary is aknowledge hub for digital marketers.
blogs
How We Unlocked $8M Using Customer Intelligence — And How You Can Too
What if your customer data could unlock millions in extra revenue — without changing your product, pricing, or ad budget? The Shocking Truth Behind Our Own Data Three months ago, I discovered something shocking about our own business: We had 2.3 million pieces of customer data spread across 8 different systems — but we couldn’t …
The Future of Commerce: How Google’s Agentic Shopping Works with AppGain
Discover how agentic AI is changing the rules of online shopping—and how AppGain helps you stay ahead with automation, intelligence, and seamless integration. The world of e-commerce is transforming with the rise of Google Agentic Shopping, a breakthrough in AI-powered buying.. This revolutionary technology no longer just responds to user queries—it thinks, reasons, and acts …
