Impressions
A business metric for counting the number of times
mobile subscribers have viewed a particular page,
mobile advertisement on a mobile internet site or
embedded within a text message or similar mobile
medium.
Glossary
Glossary
Glossary is aknowledge hub for digital marketers.
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Track Campaigns Like a Pro: Build Dashboards with Appgain +Looker Studio
Ever feel like you’re running campaigns in the dark? Messages are going out, budgets are being spent — but where are the results? What’s working? What’s not? It’s time to change that. With Appgain + Looker Studio, you can turn raw campaign data into clear, visual dashboards that show you exactly what’s happening — in …
WhatsApp Automation: Turn CRM Data Into Real-Time Sales
Most businesses today hold large volumes of customer data inside their CRM systems, yet very few unlock its true potential. This is where WhatsApp Campaign Automation becomes essential. By activating real-time, behavior-based messaging, businesses can engage customers instantly based on actions, intent, or inactivity. When a customer browses, abandons a cart, or stops engaging, automation …
Personalization at Scale: How Appgain Helps You Speak 1-on-1 to Thousands
Modern customers expect more than just a name in a message. They want offers that match their behavior, timing that fits their habits, and recommendations that feel tailor-made. The challenge? Doing that for thousands — without doing it manually. This is where Appgain comes in. With behavioral segmentation, smart automation, and AI-powered workflows, you can …